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Estudo de casoRevista Infantil Semanal
(Projeto)(Projeto)
Prof. Renato Delmanto Faculdade Cásper Líbero
Maio - 2010
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Projeto Editorial
• Projeto Cross Media– Revista– Site– Programa de TV– Programa de TV– Ações presenciais (parques)
• Uso de personagens de Maurício de Sousa (“altamente demandados”)
• Lançamento: fevereiro de 2001• Concorrente direto: Recreio (Abril)
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Páginas da revista #0
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Lançar ou não lançar a revista...a revista...
...eis a questão
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Lançar ou não lançar...
• Público-alvo: 9 a 12 anos (M e F)• Há homogeneidade enquanto “segmento”?• Qual o grau de “maturidade”?• Que conteúdos demandam?• Que conteúdos demandam?• Personagens da Turma da Mônica
“combinam” com eles?• A que tipo de visual e linguagem eles estão
acostumados?
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Lançar ou não lançar...
• Tendência de “crescimento” precoce dos leitores das HQs (9 a 12 anos, M e F)
• Fórmula editorial da revista inclui “Passatempo” e “HQ” produzidas pelo “Passatempo” e “HQ” produzidas pelo Estúdio Maurício de Sousa– Linguagem visual e conteúdo em
descompasso com o público-alvo e com os outros temas da revista
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Lançar ou não lançar...
• Conclusão: projeto abortado 4 semanas antes do lançamento