Download - Aula Ulbra
![Page 1: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/1.jpg)
Mariana PetekPublicitária – ESPM RSPós-graduação em marketing digital pela ESPM RSTrabalhou no 1 Ecommerce do Brasil na Dell ComputadoresTrabalhou nos últimos 10 anos em agências de Propaganda – (QG Sul, Vossa, Claro, Big)Há um ano e meio abriu a PlinDigital.
QU
EM S
OU
?
![Page 2: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/2.jpg)
“Você é o que Você Compartilha”
Gil Giardelli
MIN
HA
S IN
QU
IETA
ÇÕ
ES
![Page 3: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/3.jpg)
A comunicação offlineO ROi dos anuncios na mídia de massaCross media entre mídia offline e onlineO fenômeno da 2º telaA caixa de emailsO FacebookMobile
MIN
HA
S IN
QU
IETA
ÇÕ
ES
![Page 4: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/4.jpg)
O Mundo Digital
Novos termosNovas formas de se comunicarConteúdoFacebookWhatsAppEmail MarketingIndexaçãoGoogle Adwords
MU
ND
O D
IGIT
AL
Site responsivoSocial goodEconomia Criativa IndexaçãoLink BuildingBig DataQR CodeUX – User Experience
![Page 5: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/5.jpg)
MU
ND
O D
IGIT
AL
![Page 6: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/6.jpg)
MU
ND
O D
IGIT
AL
![Page 7: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/7.jpg)
É muita informação!
![Page 8: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/8.jpg)
As empresas precisam ter uma organização dos canais online...
E A
GO
RA
?
![Page 9: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/9.jpg)
Nasce assim, a PLIN DIGITAL.Uma empresa que tem a missão de ajudar as marcas a terem um terreno, uma casa e um jardim no mundão WWW.
E A
GO
RA
?
![Page 10: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/10.jpg)
E A
GO
RA
?
![Page 11: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/11.jpg)
E A
GO
RA
?
![Page 12: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/12.jpg)
Ser empreendedor é colocar a mão na massa.E A
GO
RA
?
![Page 13: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/13.jpg)
Conversar com pessoas que possam te falar alguma coisa...
FAZE
R O
QU
E C
OM
ESS
A
INFO
?
![Page 14: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/14.jpg)
![Page 15: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/15.jpg)
![Page 16: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/16.jpg)
O empreendedor por vezes, tem uma vida solitária dentro de seus próprios pensamentos.
FAZE
R O
QU
E C
OM
ESS
A
INFO
?
![Page 17: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/17.jpg)
![Page 18: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/18.jpg)
Estudar para entender esse mundão digital.
![Page 19: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/19.jpg)
![Page 20: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/20.jpg)
![Page 21: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/21.jpg)
![Page 22: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/22.jpg)
![Page 23: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/23.jpg)
Tendências na WEB
#FIC
A D
ICA
![Page 24: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/24.jpg)
Sites diferentesTecnologia Paralax
#web
tren
ds
![Page 25: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/25.jpg)
Sites diferentesTecnologia Paralax
#web
tren
ds
![Page 26: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/26.jpg)
Sites para pequenas e médias empresas
Plataforma Wix
#web
tren
ds
![Page 27: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/27.jpg)
O importante é que TODOS tenham um lugar ao sol
#web
tren
ds
![Page 28: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/28.jpg)
#Fer
ram
enta
s Fala-se em medir o engajamento, o envolvimento nas redes.Mas como é que eu tenho acesso a esses números?
Free
![Page 29: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/29.jpg)
#Fer
ram
enta
s Ferramentas pagas que refinam as buscas
Paga
![Page 30: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/30.jpg)
#FIC
A D
ICA
E por fim, a menina dos olhos da web.
INFOGRÁFICOS
![Page 31: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/31.jpg)
![Page 32: Aula Ulbra](https://reader035.vdocuments.pub/reader035/viewer/2022081504/55a0da081a28abd24b8b45f5/html5/thumbnails/32.jpg)
O que faz você feliz?O que te deixa motivado?O que te faz sorrir?O que te faz levantar cedo e sair da cama?
#FIC
A D
ICA