Session 2
Mohamed Elsherif
Social Media Research Analyst
MSc Social Informatics and Interactive Technologies
Basics Facebook Marketing
Facebook Marketing and Introduction to Facebook
Management
Mohamed Elsherif @mhmd_fekry
Expectations Vs. Reality
10/01/2013
Mohamed Elsherif @mhmd_fekry
What is Online Marketing? Different Prospective.
Paid and Unpaid Facebook Marketing.Secret Techniques to Manage Facebook Pages. Paid and Unpaid Twitter Marketing. How to Manage Your Twitter Account?Video, Blogs, Google+, and Instagram
Marketing. Examples! Only the Amazing Examples.
PROJECT.
Outline
10/01/2013
Remember Social Media Marketing is a Direct Marketing technique.
Why Social Media?Greater reach. Easy to use. inexpensive?
Why it is critical? EWOM.
Personally.Publicly.
COBRAs.Quick!
Social Media Marketing
B M3 model:
First . . . A Business Page
Build• Strategy• Design
Market• Paid• Unpaid
Manage• Content• People
Measure• Performan
ce• Future
You should fully understand the following: Objectives.Mission and Vision.Audience.Market.Budget.
If these are not known to you, then you need to STOP!
Build your Strategy(ies) and Tactic(s).Spend some time in designing your page.
Build!
Vodafone Egypt
Etisalat Misr (community)
Mobinil
Samsung
Amr Diab
You do not have more than one first time to impress visitors.
Remember to set the following appropriately: Cover photo (851 x 315 pixels), logo (160 x 160
pixels), description, and applications. Facebook Cover Photo Rules:
Unique and Creative. Calls to Action. Promotions.Contact information.Arrows and references. 20% Rule.
Facebook page design
According to Facebook, a successful post is: Short. 100<Post>250. Visual. Photos and Videos.Optimized. Time and content.
Post elite and limited content to be shared or liked. For an example: special offers, codes, or deals.
Less than 5000 likes? Use emails. Friends.Paid ads.
Market!
Setting up the Ad! Reaching the right customers! Check your budget and ROI. Try different Ads. Measure how successful it was.
Let’s get Practical
Facebook Ads
Provide free materials and ask people to download using emails.
Do not make it too long neither too short. Make it exclusive. Design Facebook Application Tab.Promote a single post. More?
Creative Marketing Ideas
Social Media Manager VS. Community Manager. As a Social Media Manager you need to _________As a Community Manager you need to _________
Quality content leads to Content Marketing. What makes quality content?
Relevant. Friendly. Visual.Short.Encourage to participate. Use time!
Use Pin – Star – Hide on contents. Make a posting plan!
Manage!
