![Page 1: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/1.jpg)
SAP$°!CÇ�˪�J�%$$$$$$$$$$$$$$$%�1V0á²��
SAP$½����zÁ�$
Þú5��Monica�
![Page 2: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/2.jpg)
Most%established%KPIs%too%10%$
75%$
Use$analy6cs$today$
Need$analy6cs$by$2020$
US$2.01%billion$$
年收入增加的可能性,�
如果針對企業中,前1,000 的客戶�
再提升10 %收入的可用性�
1,000%$�<1k�Y(�S P�LV:Æ'¤$
Nucleus Research, Gartner, Fortune Magazine
公司內缺少的新資訊�
![Page 3: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/3.jpg)
8s}�ÕmV%�(�&%��J�« VF%
![Page 4: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/4.jpg)
品牌人氣 �
Higher NPS�
:-)�網絡的優化��
降低成本�
流失趨勢��
更大的保留�
產品推薦��
更多的銷售�
即時,減輕風險��
保持市場價值�
360O的客戶信息��
忠誠的客戶�
人性化關懷��
忠誠的顧客�
即時需求/供應預測��
更有效率�
+R��9»VÆ�ñ¨-�½Ør�
![Page 5: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/5.jpg)
Ê����—$$!�0h¾Kð¥��
ï÷�îê��±£��º����íUD��®���§��çÅ���H��������
![Page 6: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/6.jpg)
Ê����—$$!�0h¾Kð¥��
�_Ú�
qpÝ`�
á�ôìO�
I!X¢*�
![Page 7: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/7.jpg)
Ê����–$BÉV�Ç�
![Page 8: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/8.jpg)
Solu6on$Proposi6on$��
![Page 9: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/9.jpg)
«����öo�ò�
Æx¿ �
Æx�f�
ßå&èä$
a"Ü^�
øóÜ^�
Ü^�Â�
³2���Î�®R�
Ö��u�nN>�³2�0ɬÓëwcÛ�
�X�
Ü^øó�Ü^�Â�Ü^Î��Æx¿ �
IT$A��X$
Æx�f�Æx²õ��Ô3¤[�
�½�Sv�
�Ì,�S�¦oO�Ã�a"˪Ü^�
Æxjãu�
�S Mµ©$ • ôQ�S�#F…$
![Page 10: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/10.jpg)
«�$/$öo�ò$
Æx¿ $
Æx�f$
ßå&èä$
a"Ü^$
øóÜ^$
Ü^�Â$
³2$/$Î�®R$
IT$A��X$
�½�Sv$
Æxjãu$
¿ Æx$
![Page 11: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/11.jpg)
8?.¿ 4 te©§Õ=VÆx�&h8�WÈ4mV{,��
4���8��
8��d$W��ÀZ8b×¼WÈ��
h�×<t��m!�Ï�~i8��
IT$¯VÆx$��d\йmV$
Æx¿ ��Õm)/J'�´y´��$
$$$$8sÕm;.w�V�3�T��
![Page 12: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/12.jpg)
ÄSlog�Æx�
![Page 13: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/13.jpg)
ÄSlog�Æx�
![Page 14: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/14.jpg)
Æxé!�
![Page 15: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/15.jpg)
Æxé!¶¸�
Òq�VEtÙ6Etg�7�LEG����Et�]¡)�îâ���I!Xï÷�]V¢*��
![Page 16: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/16.jpg)
«�$/$öo�ò$
Æx¿ $
Æx�f$
ßå&èä$
a"Ü^$
øóÜ^$
Ü^�Â$
³2$/$Î�®R$
��Æx$
�½�Sv$
Æxjãu$
![Page 17: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/17.jpg)
Æxé!¶¸�
![Page 18: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/18.jpg)
Æxé!¶¸��%%�@� ÍEG�].æà�
![Page 19: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/19.jpg)
Æxé!¶¸��%%�@� ÍEG�].æà�
![Page 20: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/20.jpg)
Æxé!¶¸��%%�EGg�Ù67���
![Page 21: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/21.jpg)
Value�
時間�
人力�
衍生效益�
![Page 22: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/22.jpg)
「過去Log file 就只是Log file,解析困難、要寫很多Code、維護不易。」�
系統自動執行解析 Log file。�
Value%y·�
![Page 23: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/23.jpg)
Log file 解析過程耗時費工。�
即時取得網頁解析數據,提昇工作效率。�更多的時間進行市場研究及預測模擬分析。�人員的產值大大提升。�
Value%��
![Page 24: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/24.jpg)
無從得知那個行銷活動熱絡?�無法得知那個頁面最吸引?�
即時取得客戶瀏覽歷程。�可以為客戶規劃出貼切的商品。�
Value%l w|�
![Page 25: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/25.jpg)
åùw|�
瓶頸�! 過去分析系統產出時間耗時,角度不足�! 喜好商品不易得知�
效益�! 整合log資料及結構化資料 �! 快速作出喜好模擬,增加銷售利基�
整體價值�! 縮短資料解析時間�! 提高關聯商品銷售,增加收入及利潤�
![Page 26: Big Data Taiwan 2014 Track2-1: SAP 善用足跡,預測未來 - 全方位的行銷視野](https://reader033.vdocuments.pub/reader033/viewer/2022042513/5478e9a6b4af9fb9158b46f9/html5/thumbnails/26.jpg)
318,$Rueiguang$Rd.,$Taipei$114,$Taiwan$T:$+886$2$7720$1888$F:$+886$2$8798$6069$www.etusolu6on.com�
Thank$you�