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92%
8%
28 %
26 %
15 %
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•
•
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•
•
•
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86358
642564
885409
992302
1146057
12962821345612
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
2011 2012 2013 2014 2015 2016 2017
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0
100000
200000
300000
400000
500000
600000
Ventes 2014/2015
Ventes 2015/ 2016
Ventes 2016/ 2017
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0
717
1609
1806 1820
2201 2153
1459
0
229
456504
564496 500
301
0
316
460526
488
594
455
303
0
500
1000
1500
2000
2500
Nombre dossiers 1262 2525 2836 2872 3291 3108 2063
Année 2011 2012 2013 2014 2015 2016 2017
Résa
annulation
devis
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761943
191760,47
6402
34959 102467
63947
8614
Meublés
Hôtels
chambre d'hôtes
Gîtes étape
activités
presta groupes
presta congrès
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969306
196704
41363 Année 2017
individuels
groupes/séminaires
congres
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Profil type
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114785
536
23284
15566
Meublés
Hôtels
Gîtes étape
Activités
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41 145
3 865
42 117
3 541
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
45 000
Centre Aquatique Patinoire
2016
2017
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269 606
19 419
31 102
264 922
20 64928 579
0
50 000
100 000
150 000
200 000
250 000
300 000
Centre Aquatique Patinoire Forme
2016
2017
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87%
7%
6%
Centre Aquatique
Patinoire
Forme
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4 389
5 895
4 907
5 948
9 963
3 172
4 180
5 427
7 092
8 708
0
2 000
4 000
6 000
8 000
10 000
12 000
mai juin juillet août septembre
2016
2017
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FORCES FAIBLESSES
- Existence de gros porteurs- Produits complémentaires ski- Variété de l’offre
- Vétusté des installations- Accueil (fonctionnalité – esthétique)
- Canaux de vente- Image globale non attractive
OPPORTUNITES MENACES
- Rénovation - Remise aux normes- Activités novatrices et supplémentaires
- Offre concurrentielle dynamique - Réactivité de l’offre à la demande- Gestion des délais des mises en place
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•
•
•
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•••
••
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350 Heures d’animations
45 Animations musicales
10 Spectacles enfants
8 Temps forts
Chiffres clés
30 000 € de programmation artistique
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Zoom sur… la communication du service
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Anniversaire des Jeux Olympiques de 1968
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Nouveauté : Rallye Neige et Glace – Goûter géant Milka
Rallye Neige et Glace 2018 Goûter géant
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Gaston sur les pistes…
Renforcement des animations avec la mascotte
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Service Marketing
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Outils de communication
Rationnaliser nos éditionsFormat opportun
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de visiteurs
uniques en 2017
de la
consultation globale
Consultation
Mobile
Webcams – Agenda –
Centre aqualudique
Outils de communication
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Facebook Instagram Twitter
Outils de communication
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Chiffres clés@Villard de Lans – Corrençon en Vercors
11 720 fans | 414 000 vues (+5% / 2016)
Outils de communication
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Chiffres clés@Villarddelans-Correncon
1 638 abonnés | 1 753 j’aime (+35% / 2016)
Service Marketing
Outils de communication
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Chiffres clés@VillardTourisme
1 568 abonnés | 36 088 vues (-24% / 2016)
Outils de communication
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Outils de communication
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Estimation équivalent publicitaire
300 000 euros
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Merci de votre attention !