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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as aurate and om"lete as "ossible in the
reation o# this re"ort$ not%ithstandin& the #at that he does not %arrant or
re"resent at an' time that the ontents %ithin are aurate due to the ra"idl'
han&in& nature o# the Internet(
)hile all attem"ts have been made to veri#' in#ormation "rovided in this
"ubliation$ the Publisher assumes no res"onsibilit' #or errors$ omissions$ or
ontrar' inter"retation o# the sub*et matter herein( An' "ereived sli&hts o#
s"ei#i "ersons$ "eo"les$ or or&ani+ations are unintentional(
In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no &uarantees o#
inome made( eaders are autioned to re"l' on their o%n *ud&ment about their
individual irumstanes to at aordin&l'(
This boo, is not intended #or use as a soure o# le&al$ business$ aountin& or
#inanial advie( All readers are advised to see, servies o# om"etent
"ro#essionals in le&al$ business$ aountin& and #inane #ields(
.ou are enoura&ed to "rint this boo, #or eas' readin&(
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Table O# Contents
Intro
Cha"ter 10
uildin& lo,s o# uess#ul lo&&in&
Cha"ter 20
Can .ou Lose 3one' b' Not 4oin& "onsored evie%s
Cha"ter /0
Adsense0 )hat Is It and 5o% 4o .ou 6se It
Cha"ter 70
Additional Ti"s 8or 3a,in& 3one' On .our lo&
Cha"ter 90
4oes )ritin& About )hat .ou Love 3a,e 3one'
Cha"ter :0
Generatin& evenue 8rom lo&&in&0 8at or 8ition;
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8ore%ord
Let@s #ae it( 1usiness an be a #i&ht$ "artiularl' %hen 'oure tr'in&
to establish one online( And li,e all #i&hts$ to sueed 'ou must #ind
the %innin& tehniBues and a""l' them( )e need ustomers and
lients to disover us$ love us and ,ee" returnin& #or more( )e as
%ell ,no% that the best businesses are authorities at brandin&( )ho
doesn@t ,no% the Ni,e ommerials; )hat individual in the entire
%orld doesn@t reo&ni+e the &olden arhes; )e sin& alon& to radio
*in&les to a hi&her de&ree than %e do the to"-7C hitsD 2o let@s have a
loo, at this sub*et(
The Aidental 1lo&&in& 3illionaires
Get ins"ired b' the most "o"ular blo&&ers online
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Cha"ter 10
te"s To uildin& A uess#ul lo&
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te"s To uildin& A uess#ul lo&
An ABuaintane reentl' as,ed me i# I %ould hel" her be&in a blo&(
5er reBuest ins"ired me to loo, at %hat I have aBuired #romo"eratin& m' o%n blo& #or the "ast t%o 'ears( 3' initial "ro"osition
%as to s"end a%hile learnin& and readin&( The )orld )ide )eb is
#looded %ith blo&&in& data and advie(
I am not the man to aid 'ou in returnin& immense numbers
overni&ht$ but this data is all over( I am also not the soure #or
tehnial "ointsH I a,no%led&e %hat I ou&ht to ,no% #or m'
situation$ and I determine more as I reBuire it(
I assume I am li,e most individuals %ho release material on the
Internet( I lassi#' m'sel# as a small-but-serious blo&&er( I am also a
bi&-time onsumer o# material and media( I #ollo% man' blo&s in
several nihes$ both #or material and to learn %hat %or,s( o based on
m' e"eriene$ %hat should I tell m' aBuaintane that@ll &et her set
out %ithout onsumin& her;
5ere is %here I be&an( 8or me$ blo&&in& is basiall' a relationshi"(
T%o ruial om"onents o# an' relationshi" are intent and
assoiation( Choose %hat 'ou %ant to ahieve( .ou are able to #ind
do+ens o# hi&h-Bualit' diretion about ever' as"et o# arran&in& and
ontrollin& 'our blo&$ but none o# it is one-si+e-#its-all( Eah hoie-
desi&n$ "ro&ram$ "ost len&th$ st'leJde"ends on the endin& &oal 'ou
have( Conlusions that do not seem li,e a bi& deal no% ma' beome
ruial later(
8or instane$ sel#-hostin& %ith 'our o%n domain ma' #eel li,e an
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unneeded e"ense$ but it is ruial i# 'our &oal is to onstrut a
"ersonal brand or a business around 'our %eb site( emember that it
is about 'our audiene( 4esi&n should #it the blo&@s "ersonalit'( An
overl' eas' desi&n mi&ht a""ear "lain and undesirable$ but the
minimalist theme in realit' sets the tone #or his
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,no% there are %a's around that$ but %h' should I have to do etra
%or, to ontribute to 'our blo&; I #ind that man' #ol,s don@t li,e to
leave "ubli omments$ but the' love more "ersonal ontat( I# 'ou
don@t %ant to "rovide an email address$ onsider reatin& a sim"le
ontat #orm(
It seems obvious but #e%er barriers$ more onnetion$ and so more
readers( That is %hat I o##ered as &uidane to &et her "ointed in the
ri&ht diretion( )hat %ould 'ou add;
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Cha"ter 20
)hat Are .ou Losin& 3one' On
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'no"sis
)hat is the ulture medium %ith the bi&&est advertisin&s"endin& on the &lobe; Television( Television ads are so
e##etive #or advertisers and so lurative #or TK om"anies$
beause vie%ers %ill inevitabl' "a' attention to the
advertisements( )ould %e be able to sa' the same thin&s about
ontent based %ebsites$ li,e blo&s;
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)hat Are .ou Losin& 3one' On
)hat is the ulture medium %ith the bi&&est advertisin& s"endin& on
the &lobe; Television( Television ads are so e##etive #or advertisers
and so lurative #or TK om"anies$ beause vie%ers %ill inevitabl' "a'
attention to the advertisements( )ould %e be able to sa' the same
thin&s about ontent based %ebsites$ li,e blo&s; Not eatl'( I# 'ou
onsider Goo&le Adense or banner ads$ the most used moneti+ation
methods$ 'ou %ill onlude that the' "ratiall' di##erent #rom the
editorial ontent(
8or instane$ i# 'ou have a blo& and dis"la' ads on 'our sidebar onl''our readers %ill be able to altoðer brush o## the advertisements i#
so the' desire( A #e% even use ad-blo,ers$ so the' %ill not see 'our
Adense units or banners re&ardless %here 'ou "lae them(
)hat %ould the eBuivalent o# a television ad be #or a blo&; Li,el' an
advertorial$ %hih is an artile %ritten b' the advertiser about his
"rodut$ and "ut u" in the blo& li,e an additional "ost( Anothero"tion is the s"onsored revie%s$ %hih are "osts "ublished b' the
blo&&er ritiBuin& a "artiular "rodut or servie( 3ost blo&&ers
hoose this eam"le beause the' &et to %rite the the artile ontent
themselves$ and readers %ill not be bothered %ith another %ritin&
st'le(
5ere@s a #at that rein#ores the similarit' o# s"onsored revie%s %ith
TK advertisements0 I# 'ou as, an' advertiser %hether he %ould li,e to
"a' #or a banner ad or #or a s"onsored revie%$ he %ill ertainl' sa' the
s"onsored revie%( )h'; eause he %ill aBuire a muh better return
on investment$ as the s"onsored revie% %ill &ive his "rodut a better
and &reater ,ind o# e"osure %ith the readers o# that blo&(
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Cha"ter /0
Adsense; )hat Is That;
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'no"sis
Adsense is amon& the "rimar' "ro#it &enerators #or blo&s and
sites( 6suall' 'ou are able to drastiall' im"rove 'our li,-
throu&h rate and total net b' "lain& the advertisements
%isel'$ b' im"rovin& the material tar&etin& or b' o"timi+in&
the ad units diretl'( 1elo% I %ill over the last "oint$ ho% to
o"timi+e the Adsense units %ith F sim"le ti"s0
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:( I# 'our site has mainl' re"eat visitors Mli,e 8orums 'ou are able to
rotate the ba,&round olor o# the units to ut ba, advertisement
blindness
( Consider removin& the Advertise on this siteQR messa&e #rom
'our units( That an be done on the ontrol "anel under the 3'
AountQ setion$ disablin& the Onsite Advertiser i&n-6"QR
#eature(
F( Test$ test and test( Ever' %ebsite is uniBue so ma,e sure 'ou test
%ith di##erent olors and #ormats and tra, the results to #ine tune'our Adsense(
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Cha"ter 70
Additional Ti"s 8or 3a,in& 3one' On .our lo&
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'no"sis
I# 'ou are "lannin& to advertise on 'our blo&$ 'ou "robabl'alread' heard about Adsense( Its the bi&&est online mar,et #or
internet blo&&ers( 3ost individuals %ho advertise on a blo& do
ver' %ell(
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3ore Ti"s To e uess#ul
I# 'ou are "lannin& to advertise on 'our blo&$ 'ou "robabl' alread'
heard about Adsense( Its the bi&&est online mar,et #or internetblo&&ers( 3ost individuals %ho advertise on a blo& do ver' %ell( 5o%
ome; 3ost o# the times the blo&&er did his researh( I# 'ou %ould
li,e to maimi+e 'our hanes o# advertisin&$ these ei&ht ti"s belo%
%ill hel" 'ou(
1( 3a,e sure 'our blo& is &eneratin& tra##i
This is the most ruial #ator( I# 'ou %ant to advertise on a blo& %ith
suess 'our blo& has to have hu&e tra##i$ listin& it be#ore moneti+in&
that tra##i %ould be a bad deision( .ou %ould be able to advertise it$
but the mone' 'oud &et mi&ht be #ar belo% the real measure o# the
site(
2( )or, on 'our trust ratin&
Eah member on the internet has a trust ratin&$ and most advertisers
%ill he, it be#ore "lain& their bids( In other %ords$ the hi&her 'ourtrust ratin&$ the hi&her the hanes o# advertisin& on 'our blo&( As a
result 'ou should ta,e all the ations that %ill im"rove 'our trust
ratin& Me(&($ onnet 'our 8li""a aount %ith 8aeboo, and
Lin,edIn$ veri#' 'our tele"hone number and so on(
/( 4on@t h'"e 'our desri"tion
The more h'"e 'ou "ut in 'our desri"tion$ the more "eo"le %ill
thin, 'oure des"erate to advertise and that 'our blo& isnt a solid
one( Eam"les o# remar,s 'ou should avoid inlude0 5u&e
"otentialDQ$ A li#etime o""ortunit'DQ$ 3' loss is 'our &ainDQeondl'$
don@t h'"othesi+e %hat the blo& ould be earnin&( ome "eo"le list
blo&s that are ma,in& 1 "er month urrentl'$ and the' &o on
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sa'in&0 This blo& has the "otential to ma,e 7$ "er month
easil'DQ I# 'ou ,ne% this #or ertain 'ou %ould not be sellin& the
advertisin& s"ae #or suh a lo% "rieS(
7( Ans%er to ever' omment
Even i# 'ou %rite a r'stal lear desri"tion "eo"le %ill still have
Buestions$ and the' %ill as, them throu&h the omment setion( Its
im"ortant to ans%er to ever' sin&le omment$ as this %ont onl'
enoura&e these ommenters to %ant to advertise on 'our blo&$ but it
%ill also im"rove the overall redibilit'(
9( 5ave a "lausible reason #or advertisin&One o# the #irst thin&s "eo"le %ill as, 'ou is %h' 'ou are advertisin&;
I# there is no "lausible reason$ the' %ill ri&htl' assume that the blo& is
&oin& do%nhill$ and that 'ou %ant to &et rid o# it be#ore it beomes
%orthless( In #at it %ould be a &ood idea to inlude the reason #or
advertisin&( .ou de#initel' need to #ind one that #its %ith 'our blo&$
and doesn@t anno' 'our readers %ith ads that have nothin& to do %ith
'ou blo&(
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'no"sis
Thats the most ommon lih amon&st blo&&ers$ onlinee"erts and internet entre"reneurs( Im sure 'ou heard it
be#ore( I utili+ed this advie m'sel#( It &oes li,e this0 I# 'ou
%ant to ma,e mone' online$ 'ou &ot "i, a to"i that 'oure
"assionate about( .ou need to en*o' it$ else it %ont %or,(
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)ritin& About )hat .ou Love;
Thats the most ommon lih amon&st blo&&ers$ online e"erts and
internet entre"reneurs( Im sure 'ou heard it be#ore( I utili+ed thisadvie m'sel#( It &oes li,e this0 I# 'ou %ant to ma,e mone' online$ 'ou
&ot "i, a to"i that 'oure "assionate about( .ou need to en*o' it$ else
it %ont %or,(
I used to a&ree %ith it$ one hundred "erent( Latel'$ ho%ever$ I
started allin& into Buestion that rule( Creatin& a site on a to"i that
'ou love is ertainl' a &reat tehniBue$ and it does %or, %ell #or man'
individuals$ but Im not sure i# its the onl' %a' to &o( The #irst #la% I
see on that rule is the #ollo%in& #at0 i# the nihe or to"i 'ou love isnt
a "ro#itable one$ it %ill be "rett' hard to ma,e a lot o# mone' online
%ith it no matter %hat 'ou do(
u""ose 'ou love tea( hould 'ou %rite about it i# 'ou %ant to ma,e
mone' online; I am not sure( .ou ould ertainl' reate a "o"ular
%ebsite around tea$ but i# 'ou deided to &o %ith a more "ro#itablenihe instead$ %hile "uttin& the same e##ort and time$ 'ou ould end
u" ma,in& muh more inome(
One ar&ument that "eo"le use to ba, u" the 'ou &ot %rite about
%hat 'ou loveQ theor' is the #at that i# 'ou hoose a to"i merel'
beause it is "ro#itable$ soon 'ou %ill lose the motivation( I# 'ou %rite
about somethin& 'ou love$ on the other hand$ 'ou %ill have ontent
#or 'ears to ome( This is "artiall' true$ but not om"letel'$ beause
some "eo"le &et motivated b' the "ure desire o# ma,in& mone' or
beomin& suess#ul(
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In other %ords$ i# the' start a %ebsite on a "ro#itable nihe and see
that their e##orts is brin&in& a &ood amount o# mone'$ the' %ill &et
motivated no matter %hat the to"i is( The' %ill even do researh and
learn about it i# needed( o %hat is m' "osition no%; I thin, that both
strate&ies an %or,(
Choosin& a nihe or to"i beause 'ou love it is a &ood route to
suess$ but hoosin& a "ro#itable one and a""roahin& it
sienti#iall' an be eBuall' suess#ul( .ou need to tr' m' assistant
in harat %ho an do that #or 'ou #or /
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Cha"ter :0Generatin& evenue 8rom 1lo&&in&0 8at or 8ition;
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'no"sis
I# I brin& u" m' blo& #ol,s roll their e'es or smile in an PI do notunderstand but o,a'Q ,ind o# %a'( I# I brin& u" the #at that I
ma,e inome blo&&in&$ ho%ever$ I abru"tl' have their
attention(
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3a,in& 3one' 8at; Or #ition;
I# I brin& u" m' blo& #ol,s roll their e'es or smile in an I do not
understand but o,a'Q ,ind o# %a'( I# I brin& u" the #at that I ma,e
inome blo&&in&$ ho%ever$ I abru"tl' have their attention(
The one"t seems eas' enou&h( I %rite about issues that I li,e$
individuals read it$ and I ma,e "ro#it o## the advertisin&( To those o#
us %ho@ve been doin& it #or a %hile$ its sim"le( To the novie blo&&er
%ho is *ust &ettin& in the business$ all the same$ it is im"ortant to
reo&ni+e %hat 'ou are &ettin& into(
I# 'ou are ne% to blo&&in& and interested in doin& it #or earnin&s$ here
are a ou"le thin&s to bear in mind be#ore dediatin& 'oursel#(
lo&&in& is sim"le( lo&&in& #or "ro#it is harder( I %ill not &o as #ar as
to sa' it is hard to dra% a seondar' inome #rom blo&&in&$ but it is
de#initel' harder than most individuals thin,( It is not *ust about
reatin& material and sla""in& u" some advertisements( Good
%ritin&$ "ro"er tin"latin&$ advertisement "laement$ develo"in& anaudieneS there are a lot o# s,ills reBuired to ma,e a blo& #ruit#ul$ all
o# %hih 'ou %ill need to learn(
.ou need to blo& #or the lon& run or not at all( A vast ma*orit' o# blo&s
bomb in the #irst #e% months$ #allin& under ne&let and disuse( A
Cou"le blo&s see earnin&s durin& the #irst #e% months( 6nless 'ou are
able to sti, %ith it #or at least a 'ear$ 'ou %ill "robabl' never see an'
return #or 'our e##ort( Pi, a nihe that 'ou en*o' and sti, %ith it(
General "ur"ose or multi-to"i blo&s have di##iult' develo"in& a
readershi"( rainstorm the to"is that 'ou are about most$ then "i,
one and blo& about it elusivel'(
tart %ith one blo&( I# 'ou have a lot o# items on 'our list o# "ossible
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to"is$ don@t &ive in to the tem"tation to start a di##erent blo& #or eah
one( ' dividin& 'our e##ort bet%een several blo&s$ 'ou inrease the
li,elihood that all o# them %ill #ail( Put all o# 'our e##ort into one blo&
to start( One 'ou &et the han& o# thin&s$ then 'ou mi&ht onsider
branhin& out %ith additional blo&s(
I# 'ou@re unsure$ test drive it( The #at is that man' "eo"le do not have
the drive or stamina to blo& #or inome suess#ull'( I# 'ou are not
sure$ tr' a starter blo& on a #ree servie suh as lo&&er or
)ordPress(om( 8eel it out #or a #e% %ee,s( I#$ b' the end o# this time$
'ou have stu, %ith it and #ind 'ou li,e blo&&in& is ri&ht #or 'ou$ &o
ahead and ommit to the e##ort( This advie a""lies eBuall' %ell totest drivin& ne% to"is i# 'ou@re unsure %hat to %rite about(
Plae advertisements %isel'( ome individuals reommend not
"lain& advertisements on a blo& until its matured some%hat( Others
advoate "uttin& them u" ri&ht a%a'( There are re%ards and ris,s to
both a""roahes( Uust ma,e ertain to "lae 'our advertisements
tat#ull' so as not to over%helm 'our readers( Put the user e"erienein the #irst "lae(
En*o' 'oursel#( This is the real ,e' to suess#ul blo&&in&( I# 'ou "i, a
to"i that 'ou en*o' and blo& about it %ith "assion #or months and
'ears on end$ 'our blo& %ill build a readershi"$ &enerate inome$ and
&enerall' be a suess( I#$ ho%ever$ 'our blo& beomes a hore to
maintain$ it %ill inevitabl' #ail( Thus$ i# 'ou ,ee" u" %ith 'our blo&
and 'ou love it$ it %ill sueed and &enerate "ro#it( I# 'ou do not do
'our researh$ %rite about thin&s that are not o# interest$ and
&enerall' don@t ,ee" u" %ith it$ 'our blo& %ill inevitabl' #ail(
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)hen lients bu' 'our "rodut or servie #or the #irst time the' reall'
ma,e a trial "urhase( I# the're &rati#ied the'll ,ee" omin& ba, to
'ou( 3a,in& a bene#iial "rodut isnt the end o# the stor'( A lot o#
business o%ners ma,e the same error( As soon as a "rodut is
"urhased the' #or&et the bu'er( I# 'ou %ant to hold a ustomer #or
re"eat "urhases 'ou should im"rove 'our ustomer servie( Provide
&reat servie to a bu'er %ho@s bou&ht a "rodut or servie( The'll
ertainl' ome ba, to 'ou as ever'one "re#ers sa#e$ #amiliar and
Bualit' "roduts(
Providin& &ood Bualit' "rodut or servie is *ust the start o# the stor'(
4on@t tr' to #ool the bu'er( )hen a em"tor &ets a &ood "rodut #rom'ou at a #air "rie he develo"s ertain e"etations( No% its 'our
res"onsibilit' to live u" to that e"etation b' ,ee"in& u" the Bualit'(
I# the' dont &et &ood "roduts in the 2nd or /rd "urhase the'll
s%ith to another brand( emember that 'our om"etitors are there
to dra% in their attention( rand lo'alt' not onl' earns 'ou "rom"t
"ro#its but maimi+es 'our revenue in the lon& haul(
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)ra""in& 6"
emember$ advertisin& doesn@t have to be a lon& hard o&nitive
"roess( Even on a minor sale$ "ersonal blo&s an de#initel'
&enerate revenue( The Net and soial net%or,in& sites ma,e this
easier than ever be#ore( Advertisin& in 'our blo& an be #un$ and
more si&ni#iantl'$ ver' re%ardin&( emember$ human,ind runs dee"
%ith onsumer a%areness( .ou an ma,e mone' o## 'our blo&(
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-eommended -esoures
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