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Blogovi i sadržajni marketing za freelancere
NELA DUNATO
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Što je web sadržaj?
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OGLAŠAVANJE SADRŽAJNI MARKETING
Ne pruža vrijednost sam po sebi Pruža besplatnu vrijednost
Oglašavanje prekida korisnike u aktivnostima
(interruption marketing)
Korisnici aktivno traže sadržaj
(permission marketing)
Zahtijeva vrijeme i novac Zahtijeva vrijeme
Jednosmjerna komunikacija Mogućnost dvosmjerne komunikacije
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TEKST SLIKE AUDIO
VIDEO ???ALATI
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Koristi od objavljivanja sadržaja na webu
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“One of the biggest benefits of blogging is its long-term ROI. That’s because new blog posts don’t disappear the day after you publish them. Thanks to the beauty of search engines (and social networks), those new posts can get rediscovered days, weeks, months, even years after they were originally published. Which means that over time, the more posts you publish, the more opportunities you’re creating to rank well in search engines and drive ongoing, sustainable traffic to your website.”
PAMELA VAUGHAN, HUBSPOT
“The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.”
COREY ERIDON, HUBSPOT
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BLOG JE PRILIKA ZA TESTIRANJE MVP-a PRIJE NEGO ULOŽITE VRIJEME
DA GA NAPRAVITE.
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Najčešće isprike
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“Najbolje vrijeme za sadnju stabla je bilo
prije 20 godina. Drugo najbolje
vrijeme je sada.”
KINESKA NARODNA POSLOVICA
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Tipovi članaka
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O čemu pisati?
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ŠTO MISLI I OSJEĆA?
što mu/joj je važno, brige, želje, nade...
ŠTO GOVORI I RADI?
kako se ponaša, što piše po društvenim mrežama,
na što se žali...
ŠTO ČUJE?
od obitelji, prijatelja, kolega, utjecajnih osoba...
ŠTO VIDI?
što ga/ju okružuje, što se nudi na tržištu...
MAPA EMPATIJE
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Proces stvaranja sadržaja
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1. SVRHA SADRŽAJA
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2. KLJUČNI UVID
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3. PREGLED SADRŽAJA (OUTLINE)
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4. POZIVNICA (CALL TO ACTION)
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5. NACRT (DRAFT)
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6. OBRADA (EDITING)
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7. NASLOV
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8. OBJAVA
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9. PROMOCIJA
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Tips Tricks&
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KAD SE ISPRAKSIRATE S PISANJEM,
POKUŠAJTE PISATI ZA DRUGE
BLOGOVE I PORTALE
(GUEST POSTING)
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Alati i resursi
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• WordPress.org
• Ghost i Ghost Pro
• Hugo
• Medium
• Squarespace
BLOGGING SOFTWARE
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• Google Docs
• Clean Google Docs HTML
• AutoHotKey
• Headline Analyzer
PISANJE POSTOVA
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• Unsplash
• StockSnap
• Free images (ex Sxc.hu)
• Freerange stock
• Pixabay
• Death to the Stock Photo
• Photl
BESPLATNE STOCK FOTOGRAFIJE
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• Photoshop (Win, Mac)
• Sketch (Mac)
• GIMP (Win, Mac, Linux)
• Inkscape (Win, Mac, Linux)
• Canva (web)
• Pixlr (web, Win, Mac)
GRAFIKA
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• Trello
• IFTTT
• Zapier
ORGANIZACIJA
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• Buffer (freemium)
• HootSuite (freemium)
• Edgar
• MailChimp (freemium)
• SendInBlue (freemium)
• MadMimi (freemium)
• ConvertKit
PROMOCIJA
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