![Page 1: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/1.jpg)
1
Bogdan StrătulăAccount Manager
Brother International – Representative Office Romania
Întâlnirea partenerilor Scop Computers
Golden Sands - 5 Septembrie 2008
Promovăm valoarea
![Page 2: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/2.jpg)
2
Agenda
• Cine suntem?
• 100 ani de inovaţie “At your side”
• Programe pentru parteneri
![Page 3: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/3.jpg)
3
Istoric BrotherCine suntem?
![Page 4: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/4.jpg)
4
Istoric Brother – Cine suntem?
BROTHER a fost infiintata in 1908 sub
numele de Yasui Sewing Machine Co.
In 1934, compania a luat denumirea
BROTHER si a devenit cunoscuta si
apreciata pentru masinile de cusut de
calitate superioara.
In zilele noastre, BROTHER este lider
european in productia si comercializarea de
echipamente multifunctionale laser si
echipamente periferice.
![Page 5: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/5.jpg)
5
2008: An aniversar pentru Brother Japan si Brother Europe
Japonia
Europa
Istoric Brother – Cine suntem?
![Page 6: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/6.jpg)
6
Data inaugurării : Aprilie 1908Data inaugurării : Aprilie 1908
(consolidat) (FY Mar/2007)(consolidat) (FY Mar/2007)
Numar de angajaţi : 23,346Numar de angajaţi : 23,346
Reţeaua globala :Reţeaua globala : 19 unităti de producţie şi 41 birouri de vânzări din 39 de ţări19 unităti de producţie şi 41 birouri de vânzări din 39 de ţări
Cifra de afaceri : 562 mld. yenCifra de afaceri : 562 mld. yen
(consolidat) (FY Mar/2007)(consolidat) (FY Mar/2007)
Brother Group – date generale
![Page 7: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/7.jpg)
7
Istoric Brother – Cine suntem?
www.brother.com Brother International Europe LtdManchester, UKwww.brother.co.uk
Brother International Austria GmbHVienna, Coordinating EEU www.brother.at
Romanian Representative OfficeBucharest, ROwww.brother.com.ro
Biroul local Brother din Romania in business-ul European
![Page 8: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/8.jpg)
8
Personal & Home
6.1 %
Personal & Home
6.1 %
Machinery& Solutions
11 . 2%
Machinery& Solutions
11 . 2%ImprimanteMultifunctionaleFaxuriSolutii de etichetareMasini de scris
ImprimanteMultifunctionaleFaxuriSolutii de etichetareMasini de scris
Masini de cusut casniceMasini de cusut casnice
Masini de cusut industrialeMasini de cusut industriale
Echipamente industriale
Echipamente industriale
Other12.0%Other12.0%
Printing & Solutions
70.7%Printing & Solutions
70.7%
(FY ended Mar/2007))
Istoric Brother – Cine suntem?
![Page 9: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/9.jpg)
9
Brother Market Share – MFC (Inkjet & Toner)
13%
27%
4%3%2%3%
48%
HP BROTHER
LEXMARK CANON
SAMSUNG DELL
Others
Brother – No. 1 26%
Toner
21%12%
5%
4%2%
4%
11%
26%15%
BROTHER HP
CANON SAMSUNG
XEROX LEXMARK
RICOH KONICA MINOLTA
Others
Brother – No. 2 27%
Inkjet
Western Europe 2007Source: Infosource
![Page 10: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/10.jpg)
10
Brother Market Share – Mono Printer
3% 2%3%
8%
10% 43%
17%
3%7%
HP Brother Lexmark Samsung Kyocera MitaCanon OKI Epson Dell XeroxGestetner (NRG) IBM Ricoh Konica Minolta TallyGenicomOlivetti Others
Brother – No. 2 17%Western Europe 2007Source: IDC
![Page 11: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/11.jpg)
11
•Domenii de baza:
Office Equipments 90%
Domestic Sewing Machines 10%
•Tehnologii OE: Laser 69% Inkjet 23% Thermo Transfer 5% Labeling 3%
Brother in Romania
![Page 12: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/12.jpg)
12
Tehnologii Brother
![Page 13: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/13.jpg)
13
Competenţa creşte din experienţă100 ani de inovaţie, “At your side”
![Page 14: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/14.jpg)
14
Conectivitate
• Port USB frontal
![Page 15: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/15.jpg)
15
•Port USB frontal
![Page 16: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/16.jpg)
16• Fara ajutorul computerului• Fara a instala vreun driver
•Port USB frontal
![Page 17: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/17.jpg)
17
Conectivitate
• Port USB frontal
• TCP/IP
ND (NDP), RA, DNS, mDNSLPR/LPD, Port 9100, SMTP, IPP, IPPS,
FTP, TELNET, SNMP, HTTP, TFTP, LLTD
TCP/IP Version 6
ARP, RARP, BOOTP, DHCP, APIPA, WINS/NetBIOS, SMB, DNS, mDNS,
LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD
TCP/IP Version 4
![Page 18: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/18.jpg)
18
Conectivitate
• Port USB frontal
• TCP/IP
• Wireless 802.11b/g
• Network Management
• Interfaţare LDAP
ND (NDP), RA, DNS, mDNSLPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP,
HTTP, TFTP, LLTD
TCP/IP Version 6
ARP, RARP, BOOTP, DHCP, APIPA, WINS/NetBIOS, SMB, DNS, mDNS, LPR/LPD,
Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD
TCP/IP Version 4
![Page 19: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/19.jpg)
19
Ecologie
• Consum redus de energie
• Conformitate WEEE si RoHS
• Compilanţă Energy Star si Blue Angel
• Beneficiile componentelor separate
• Program global de reciclare a consumabilelor* * Urmeaza sa fie implementat si in Romania in viitorul apropiat
![Page 20: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/20.jpg)
20
At your side
• Dimensiuni compacte
![Page 21: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/21.jpg)
21
At your side
• Dimensiuni compacte
• User friendly
![Page 22: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/22.jpg)
22
At your side
• Dimensiuni compacte
• User friendly
• Localizare
![Page 23: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/23.jpg)
23
At your side
• Dimensiuni compacte
• User friendly
• Localizare
• MULTI-functional
![Page 24: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/24.jpg)
24
Promovăm valoareaPrograme pentru parteneri
![Page 25: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/25.jpg)
25
6 motive pentru un business cu Brother
• Comunicare directa cu Reprezentanta
• Sprijin direct de matketing si vanzari, prin intermediul programelor de suport
• Flexibilitate in relatia cu partenerii
• Diferentiere
• Noul concept de service
• %
![Page 26: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/26.jpg)
26
Sprijin direct pentru parteneri
• Brother Authorization Program (BAP)
• Programe de instruire pentru echipa de vânzări
• Consultanţă pre si post vânzare
• Suport in proiecte speciale si licitaţii
• Echipamente demo
• Recompensarea fidelitatii fata de brand si a
rezultatelor deosebite
![Page 27: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/27.jpg)
27
Un nou concept de Service
• Departament Tehnic in cadrul Reprezentantei
• Garantie nationala 2 ani la toata gama de echipamente
• Suport tehnic online si telefonic* pentru parteneri si utilizatori
• Retea de service cu acoperire nationala*
• Termen mediu pentru livrarea de piese: 5 zile
* Urmeaza sa fie implementate in viitorul apropiat
![Page 28: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/28.jpg)
28
Promovam valoarea
• Produse
• Suport
• Parteneri
![Page 29: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/29.jpg)
29
Q & A
![Page 30: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/30.jpg)
30
Va asteptam la workshop !
![Page 31: Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania](https://reader035.vdocuments.pub/reader035/viewer/2022081506/56814c08550346895db908bb/html5/thumbnails/31.jpg)
31
Vă mulţumesc!