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BPR Go Online“Now or Die”
Implementasi POJKNomor 75/POJK.03/2016
Disiapkan olehGinanjar Budhiraharja
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Peluang Digitalisasi Bisnis
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Persaingan Penggunaan Teknologi diIndustri Keuangan
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Mau Tunggu Apa Lagi?
Sumber :https://www.merdeka.com/uang/tanpa-inovasi-teknologi-bpr-terancam-hilang-tergantikan-fintech.html
BPR Go Online“Now or Die”
Implementasi POJKNomor
75/POJK.03/2016
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Bank dan FintechBersatu?
• Tentu Saja, karenaFintech jugamembutuhkanpendanaan
• BPR juga bisamembuat semacamFintech
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Mulai dari Mana?
1. Pelatihan– Digital
Marketing– Customer
Service– Strategi
Pemasaran
2. Media– Website– Facebook– Instagram– Youtube
3. Iklan– Google Ads– Facebook
Ads– Instagram
Ads
Siapkan SDM dan alatnya secara paralel!!!
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Siapa Sasaran Produk Digital BPR?• Nasabah BPR
– Keinginan untukmendapatkan pelayananlebih
– Keinginan untukmendapatkan bunga lebih
– Keinginan untukmendapatkan kemudahanberhubungan dengan BPR
• Non Nasabah BPR :– Nasabah Leasing :
kebutuhan kredit baru– Nasabah Bank
Konvensional : alternatiflayanan bank konvensional
– Nasabah Koperasi :pelayanan lebihprofesional
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Solusi
• Website Modern untukRebranding
• Sistem PenerimaanNasabah Baru Online
• Sistem Pengajuan KreditOnline
• Sistem PembayaranTagihan AngsuranOnline
• Sistem Tabungan Online
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SyaratImplementasi
• Jaringan internet diinternal kantor tiapcabang BPR
• Jaringan internet diarea operasi BPR
• Pelatihan teknologiuntuk staf BPR
• Pelatihan customerservice untuk stafBPR
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Output
• Website• Android• Internal System• Tenaga Pemasar
Digital
Jika Anda mau mengikut hal-hal di atas, maka output yang
Anda dapatkan untukpertumbuhan bisnis sebagai
berikut.
BRANCHLESS BPR
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Investasi• Development (1x Bayar):
– Website : 5.000.000– Android : 10.000.000– Internal System : 20.000.000
• Maintenance/Support (Kontrak Minimal 1 Tahun):– Website : 100.000/bulan– Android : 300.000/bulan– Internal System : 800.000/bulan
• 3rd Party (Selama Digunakan):– 2,5% per transaksi– 4.000 per transaksi
• Pelatihan Digital Marketing:– Menyesuaikan kebutuhan BPR, mulai Rp 200.000/orang/hari