Download - Brand Ambassador PDF
A right company (or boss)
• A vision that you agree with
• A product you would use and share by heart
• A legal and proper business model
• Appropriate for a student
• Feasible marketing plans
Offline: Tabling, Flyers • Design a neat flyer with clear
messages
• Post them in public area
• Approach people and let them know what problem can be solved by this product
• Promote special deals or awards
Offline: Game• Attract people to do action
(ex. download, “like”, share, etc.) by an interesting game
• Small budget, promised result
• But…it could be really exhausting and frustrating
Online: Facebook • Promote/share every offline campaign on Facebook
• Share the product in a non-advertised way
• Inbox potential users with personalized content
Time to recruit partners
When you meet a bottleneck, it’s time to recruit more partners. While promoting recruiting information, you
can also get more exposure and raise the awareness of the brand at the same time.
Questions to ask yourself
• How to get people on the front door?!
• How to get them to an "Aha Moments as quickly as possible?!
• How do you deliver core product value as often as possible?!
!
by Chamath Palihapitiya
What I have learned • Personalized content is the key! General EDM does
not work…
• Keep track of the results after every campaign to modify your marketing strategies
• Be creative and real!
• Try, test, and track!