Download - Brand design trabalho
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Perguntem!Perguntem!Perguntem!
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Nosso primeiro passo
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ObjetivoMeu objetivo é que o concluir o curso, sejamos capazes de:
• Criar uma marca em todos os seus elementos• Construir seu universo proprietário• Definir sua personalidade e conjunto de atributos• Gerir a marca
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Vamos fazer umexercício em equipe
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1. Dividiremos a turma emequipes multidisciplinares, preferencialmente com umdesigner em cada uma
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2. Cada equipe criará um negócio fictício, de pequeno ou médio porte,e sua estruturação para a praça de Fortaleza
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3. Cada equipe definirá um nome, cores, fonte, solução gráfica, guimick, universo visual, valores, target, diferenciais e etc.
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4. Apresentação das equipes será na sexta-feiraA sugestão é de uso do powerpoint, mas a equipe tem liberdade para apresentar da forma que considerar mais criativa
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5. Os Elementos mínimos desejados são:• Apresentação do negócio• Marca• Referências visuais ou aplicações• Defesa
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Marca e apresentação construída pela turma anterior
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Petit Bartô
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Após o intervalo,montaremos as equipes