Download - Brandfield shopping today robin presentatie
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Het verhaal van Brandfield. Bouwen aan een fashionmerk met personal touch.
JACCO TAS ALGEMEEN DIRECTEUR BRANDFIELD
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BRANDFIELD
Inspira6e & Fun
Winkelconcept
Online / Mobile / Social
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MOHO INTERNET CONCEPTS 2006
START SUNNY WATCHES 2006
START HORLOGES.NL 2010
START SIERADEN.COM 2011
UITFASEREN SIERADEN.COM 2017
START BUITENLAND 2013
EERSTE WINKEL GRONINGEN 2012
INTRODUCTIE BRANDFIELD 2014
V A N P R O D U C T N A A R M E R K F O C U S
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W A A R O M O N L I N E K O P E N
Overzicht Vergelijken
Flexibel
GEMAK
W A A R O M O F F L I N E K O P E N
Zien Voelen Beleven
FUN 60%
heeft nog nooit online style items gekocht.
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WINKELCONCEPT
Merk ar6kelen
Style items
Niets achter glas
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Online, ook in
de winkel.
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0
100000
200000
300000
400000
500000
600000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
klanten
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MARKETING
TV
Outdoor
SEO/SEA
Social
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Hoe directer het contact
met de klant hoe beter
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PERSOONLIJKE SERVICE
Blijven groeien in service performance
Steeds sneller antwoorden
Beschikbaar zijn als je klant er is
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TREND NAAR REAL-TIME
Gebruik live chat neemt sterk toe
Beste manier op direct contact te krijgen
Hoge sales conversie
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Live chat conversies te
vergelijken met winkel conversie
40% Conversie op live chats in de cart
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Snel vraagje over deze Buddha To Buddha ring? Ik
help graag en direct!
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UITDAGINGEN
Con6nuïteit (al6jd online) borgen
Snel antwoorden (real-6me)
Product kennis verhogen
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ROBIN PARTNERSHIP
Gefaseerde uitrol live chat
Vaste KPI structuur
Proac6eve expert coaching
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The
future is now