Download - Branding Ellu's Tintas
Transcript
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Em uma das visitas no ponto de venda, percebemos algumas reações dos clientes na hora da compra dos produtos, com isso, traçamos todo um planejamento de rebranding da identidade.
A marca antiga não tinha pregnância, o design do rótulo estava antiquado, o DNA da marca estava se perdendo no PDV perante os concorrentes. Por estes fatores, seguindo uma nova linha de raciocínio, reformulamos toda a comunicação e dendo vida a elementos que, até então, estavam perdidos na comunicação.
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