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Branding & Empreendedorismo: A Marca
Denise CavalcantiFelipe Versati
Gabriel MenesesLeila Rabello
Marcia Auriani
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Participação do I Congresso Internacional emMarcas/Branding – Percursos para o Estudo daMarca/Branding: da Representação à Prática,organizado pelo Instituto Politécnico de Leiria,Portugal, em co-organização com a UniversidadeUnivates RS, Brasil, e o Observatório de Marcas.
Apresentado em 3 de Outubro de 2014
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Informação
Velocidade
Fontes Diversas
Dinamismo
Participação
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Pequenos Negócios
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DiferenteIgual
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Conhecimento
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13 brandlovers
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Oportunidades
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EmpreenderVontade de
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Percepção
Ação+
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Incontáveis Ideias
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PROPÓSITO
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Guia
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Une
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Inspira
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Linha CondutoraCentral
MOURKOGIANNIS, Nikos. Purpose: The staring point of great companies. New York: Palgrave Macmillan, 2006 (pg.6-8)
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Alinhamento das Ações
MOURKOGIANNIS, Nikos. Purpose: The staring point of great companies. New York: Palgrave Macmillan, 2006 (pg.6-8)
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Construção de Marca
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Adversidades
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Bases Sólidas
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SINEK, Simon. Por Quê: Como grandes líderes inspiram ação. São Paulo: Saraiva, 2012. (pg. 49-58)
Autenticidade
Orientação pelo propósito!
+ Força para mensagem
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Descomplicar
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Para você!
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É possível!
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O propósito é intrínseco e
particular de cada marca, algo legítimo
que não pode ser reproduzido de
maneira idêntica
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ConteúdoGeração+Divulgação
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&TeoriaPrática
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+ de 220 publicações+ de 130 Artigos
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Trocando
ideias
Dialogando
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Redes Sociais - Principal ponto de contato e divulgação
1º Brasil com7.466
3º Portugal com 17
2º EUA com 25
Facebook: 7.598 fãs
UK com 9Irlanda com 8México com 6Itália com 5Espanha com 3França com 3Canadá com 3
Mulheres 44%Homens 56%
25 – 34 anosMaior índice
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Viemos aumentar esses
números!
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Conteúdo Replicado
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Sempre sustentadas pelo nosso propósito:
Descomplicar o Branding
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Nossa paixão...
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O Brasil não é apenas o país do Futebol!
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É o país de marcas que não querem ser
mais uma no mercado!
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EstamosAQUI!
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Plantar a semente da inquietude
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Continua...
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Vamos dialogar?
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INFOBRANDINGO portal de marcas, ideias e afins
Obrigado!
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