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@marcoshiller
as marcas no
mundo digital
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desconstruir . . .
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Segundo Steve Jobs...
“O consumidor não sabe o que
quer, até o momento em que
você mostre algo novo a ele.”
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Segundo
Henry Ford...
“Se eu fosse perguntar ao meus
consumidores o que ele queriam,
certamente iriam dizer que queriam
cavalos mais velozes”
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O discreto
Mr. Frank
Robinson,
contador e
criador
do logotipo
Coca-Cola.
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Gilles Lipovetsky
“O termo hipermodernidade define a situação paradoxal da sociedade contemporânea, dividida de modo quase esquizofrênico entre a cultura do excesso e o elogio da moderação”
Pós-modernidade ou
hipermodernidade
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o cenário
é novo!
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o cenário é novo!
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Lembram-se desses produtos?
Agora vejam onde fomos parar
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DICA
DE
LIVRO
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NOTA DE
FALECIMENTO
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Em junho de 2009, FALECEU o
sinal analógico nas TVs dos
Estados Unidos.
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AUMENTOU
O NÚMERO DE MEIOS
DE COMUNICAÇÃO
EXPONENCIALMENTE.
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JORNAL
REVISTA
TV
RÁDIO
TABLETS
SMARTPHONES
TV A CABO
VIDEO GAMES
VÍDEO ONLINE
PODCASTS
DISPLAY MEDIA
SMS
ADWORDS
OUTDOOR FACEBOOK
ORKUT
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MULTIPLICARAM.
AS MÍDIAS QUE SE
E NÃO FORAM SÓ
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SÃO MAIORES DO QUE NUNCA.
DE CONTEÚDO
A OFERTA E O CONSUMO
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DE DOWNLOADS.
DISPONÍVEIS E + 10 BILHÕES
+ 500 MIL APLICATIVOS
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O “dedinho pra cima” no
Facebook hoje vale mais
que qualquer tipo de
propaganda tradicional.
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O consumidor agora tem
M U I T O
P O D E R
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O novo mundo digital
“abre a guarda”
das empresas . . .
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Desconstruir . . .
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Segundo Jobs...
“O consumidor não sabe o que
quer, até o momento em que você
mostre algo novo a ele.”
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M A R C A
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Lançamento do iPad
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Fonte: Millward Brown 2011
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Fonte: Millward Brown 2011
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Apple Store 5th AV
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“O último grau de
sofisticação é a
simplicidade”
Leonardo da Vinci
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Muito
Obrigado!