Download - capability bulding sms feedback
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SMS Feedback
Von Verena und Zoltán
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Inhalt
1. Was ist SMS-Feedback und warum wichtig?
2. Was geschieht in der Welt? Anwendungsbeispiele.
3. Was hat das lab soweit gemacht? Pilotprojekte.
4. Wie weiter?
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Projektevaluation in der EZ
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Geldgeber Mittler BegünstigterJJJ
IHallo!?
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Wir brauchen:
Feedback von Projektbegünstigten
Feedback in Echtzeit
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Das Schöne an Echtzeit-Begünstigten-
…Stimme für Projektbegünstigten
…Bessere Entscheidungen von Förderern
…Frühere Problemerkennung (für NGOs)
Feedback
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Warum Handys?
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Handy für alle
Über 72% Verbreitung von Handys in Entwicklungsländern
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„Das Handy ist Afrikas PC“
Es gibt in EL keine Alternative
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Real-time DataInternationale Anwendungsbeispiele
Humanitarian Crowdsourcing
Mhealth
Menschenrechte
Umweltdaten
Begünstigten-Feedback (keine?)
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M-Health
Beispiel: ChildCount+
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Menschenrechte
SMS Reporting von Plan International
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Umwelt
„Air pollution surveys through citizen participation”
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Begünstigten-Feedback?
Deutlich weniger.
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Begünstigten-Feedback
Voix de Kivus
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Begünstigten-Feedback
Voix de Kivus
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Begünstigten-Feedback
Daraja in Tanzania
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Stand der Diskussion
Von „Hype” …
… zu kritischer Diskussion:– Nutzersicherheit/ Datenschutz– Erwartungsmanagement– Projekterfolg /Skalierung
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SMS Feedback
Betterplace lab - Pilotprojekte
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Pilotprojekt 1: Feedback auf offene Fragen
Offene Fragen:
Wie finden Sie das Leben in Pankow?
Was ist Heimat?
HomeBase Berlin
„ist ein guter ort: nicht so hysterisch und weniger lifestylemäßig wie prenzlberg. steglitz des ostens
aber nicht so spießig. N bisschen teuer.“
„Weiß nicht was Heimat ist, denn ich bin immer unterwegs“
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Pilotprojekt 2: Gruppen-SMS
Anne Frank Zentrum on tour in Jena
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Pilotprojekt 3: Alternativer Feedbackkanal
Anne Frank Zentrum Berlin
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Was haben wir gelernt?
Anreize & Motivation sind entscheidend
Kürze der SMS bestimmt Einsatzmöglichkeit
Briefing: Funktionsweise & Spielregeln
Technik muss userfreundlich & einwandfrei sein
Einzelansprache muss Gruppen-Kommunikation ergänzen
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Pläne:
Ziel: Skalierung
Viele Akteure & fehlende Feedbackschlaufen
Anwendungsideen:– Buddys helfen sich untereinander (unter Schulen)– Buddys bewerten ihre Coaches & das Programm– Familien geben Rückmeldung
buddY & familY-Programm
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Stand der Projektentwicklung
SMS-Feedback-Plattform
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Feedback information coming from beneficiaries via SMS automatically flows into a database, is processed and plugged into internet platforms
Information flow and technical architecture
SMS
PC
SMS Gateway
Admin interface
Database
Data validation
Filtering, visualization
SMS Short Number
Zero-cost-SMS
Plug-In interface
Output
Online Toolbox
1) Data is entered into system via cost-free SMS to central short number2) Data is entered into system via SMS gateway user interface on PC
Gateway receives SMS from sender and transmits to all participating beneficiaries
Data hub compiles messages. Message undergoes validation process. Results are intepreted and visualized
Plug-in interface links visualized results into other platforms (NGOs‘ websites, betterplace.org, or platforms of development organizations)
-Structured reports-SMS chat history-Graphs
‘one to many’ SMS chat
Input
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Feedback data is plugged in and visualized on platforms of donors, development agencies and NGOs
1. Donor internet platform or intranet
2. Feedback information plugged in and updated real-time (charts, graphs, etc.)
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An exemplary donor platform (betterplace.org) enhanced by beneficiary feedback information via SMS (mock-up)
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History of SMS communication among beneficiaries in the developing country is plugged into donor/NGO platform real-time
SMS exchange among beneficiaries
and between beneficiaries and the NGO will run into a live SMS news feed
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Compare to similar projects:Other charts and graphs
Participation rate (relative to target population)
Validation rate (relative to nr. of all reports)
80.02%56,47%
Quantitative feedback data is plugged into platform and visualized as charts and graphs. Users may click and easily reveal individual graphs of interest
1. Graph shows beneficiaries’ views on project effectiveness during various points of project
time period
3. Users may select other graphs and for example compare similar projects
2. Each dot in the diagram represents an SMS report
from a beneficiary. They can be clicked and selected to
show SMS content.
Project „A“
Project „B“
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FrontlineSMS
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Euer Feedback per SMS
Standardtarif-SMS; Handynummer werden nicht weitergegeben
SMS-Format wie folgt:
<Zahl -3 bis +3> <Begründung/Verbesserungsvorschlag>
0151 227 34567