Download - case camiseteria_crowdsourcing
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Fabio SeixasCo-Fundador
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Em Poucas Palavras
O Camiseteria é um concurso permanente de estampas para camisetas que distribui prêmios em produtos e dinheiro.
É também uma loja virtual e uma comunidade de designers e amantes de camisetas.
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Concurso
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Rede Social
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Loja Virtual
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Conquistas
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260 mil usuários cadastrados
30 mil estampas concorrendo
+700 produtos diferentes
Mais de R$ 500 mil em prêmios
Break-even em 3 meses
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Abraçamos osnovos paradigmas
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Crowdsourcing (co-criação)
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Capacidade de criação
Nenhum estilista contratado
Não limitado a nenhum estilo
Concursos temático
Virtualmente ilimitado
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Filtro colaborativo
Não tentamos descobrir a tendência
Risco próximo do zero
Total aderencia ao que o público quer consumir
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Afinidade com o produto
O cliente sabe a história por trás do produto
Pode conhecer o designer
Tem uma história para contar
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Confiança
Não é a empresa dizendo o que devem consumir
A responsabilidade é dividida com a comunidade
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“Algo muito interessante acontece quando você confia no seu cliente....
...ele passa a confiar em você.”
Tantek Çelik, chief technologist for Technorati
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Financiamento criativo
Basta criatividade para financiar um projeto
Como o Camiseteria foi financiado
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Comunidades
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Todos tem voz
Não há como segurar isso
Engajamento é fácil
Devolver é importante
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Para fechar...
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