Download - Case H.STERN CIM FGV MBA
![Page 1: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/1.jpg)
![Page 2: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/2.jpg)
QR CODES
DOCX Google Drive PPT SlideShare
![Page 3: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/3.jpg)
LUXO
NA INTERNET?
TAMBÉM
SE VENDE
![Page 4: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/4.jpg)
Viagem no tempo
Hans Stern
20131945
![Page 5: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/5.jpg)
- 1 das 5 do mundo
3 mil funcionários
- 32 países-160 lojas - 85 no Brasil- 140 pontos de vendas
A marca em números
![Page 7: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/7.jpg)
A joalheria criou campanhas e catálogos INOVADORES,
conseguindo espaço até em MUSEUS e GALERIAS DE ARTE.
![Page 8: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/8.jpg)
PADRONIZAÇÃO das lojas no BRASIL e no EXTERIOR, criando
ambientes ACOLHEDORES, SOFISTICADOS.
![Page 9: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/9.jpg)
- REJUVENESCEU sem desrespeitar suas raízes
- REINVENTOU sua própria fórmula de sucesso
- Reconhecida INTERNACIONALMENTE
![Page 10: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/10.jpg)
SITE
- Uma EXTENSÃO das lojas físicas
- Um ponto de venda ADICIONAL
- Facilitador de ACESSO dos clientes
![Page 11: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/11.jpg)
![Page 12: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/12.jpg)
SITE
- Local de PESQUISA antes de se dirigirem às lojas
- Serviço de Atendimento ao Cliente por telefone
![Page 13: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/13.jpg)
Atualmente passa por REFORMULAÇÕES
Não há NENHUMA ESTRATÉGIA especial de divulgação do canal
![Page 14: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/14.jpg)
O site é divulgado apenas nos PRÓPRIOS MATERIAIS DE
COMUNICAÇÃO entre a marca e seus clientes:
CATÁLOGOS E ANÚNCIOS
![Page 15: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/15.jpg)
A H.Stern possui:
- página no Facebook- blog AdoroJoias - perfis no Twitter
- Instagram- Pinterest- Youtube
![Page 16: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/16.jpg)
Twitter: @hsternoficial 2.479 seguidores
Instagram: @hsternofficial 3.365 seguidores
Presença nas mídias sociais
![Page 17: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/17.jpg)
Facebook: /hsternoficial : 40.986 curtiram
Mídias sociais
![Page 18: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/18.jpg)
Pinterest: @hsternofficial648 seguidores
Google+:https://plus.google.com/102649652146019460280/posts
![Page 19: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/19.jpg)
Youtube: /hsternbrasil-107 inscritos -45.697 visualizações-Participantes desde 11/2009
Blogwww.adorojoias.com.br
![Page 20: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/20.jpg)
Para refletir
![Page 21: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/21.jpg)
Comparando com Vivara
![Page 22: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/22.jpg)
Comparando com Tiffany
![Page 23: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/23.jpg)
Presença mundial online
![Page 24: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/24.jpg)
FGV – MBA Marketing
Ana Helena
Celia Lopes
Cristianne Nagashima
Eliane Vicente
Rodrigo Paiva
Welington Benicio
Abril/13
![Page 25: Case H.STERN CIM FGV MBA](https://reader033.vdocuments.pub/reader033/viewer/2022061220/54877e7fb47959190d8b5430/html5/thumbnails/25.jpg)