Download - Cfe itba 2013 ii persuasive tech
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Tecnologías Persuasivas
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Diseño de Comportamient
o
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Resultados
Esperables
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Resultados
No deseados
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?Cómo puedo controlar el proceso?
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TecnologíaCompor-tamiento
Prácticas
Roles
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Controlado
Aleatorio
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Caso: el pulgar
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¿Controlado?
¿Aleatorio?
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Caso: La mesa
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¿Controlado?
¿Aleatorio?
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Experimento
Mediciones
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Caso: bicisenda
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¿Quién se Beneficia?
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Impacto indirecto
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Caso: sunblock
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Caso: Autobombo
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Captología el estudio de las
tecnologías digitales como
instrumentos de la persuasión
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Experimento
MedicionesInstantáneas
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Caso: el baño
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Captología Hay
intencionalidadPara promoverPara Comenzar
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Captología Hay
intencionalidadPara mermarPara finalizar
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Moti
vaci
ón
Capacidad
Detonador
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Una Vez
Un tiempo
De ahora en más
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Hacer Algo
Nuevo
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Hacer Algo ya
conocido
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Intensificar una
actividad
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Detener un comportami
ento
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Reducir una
actividad
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Moti
vaci
ón
Capacidad
Intensificar una
actividad
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Mass Map
Mapa mental relacional
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Caso: violencia
¿Quién es el mayor
perjudicado?
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¿Qué valor puedo
capturar?
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Ejercicio
Servicio de pagos online(tipo paypal)