Sumber : Channel Youtube Tonight’s Prime Time
Judul Skripsi
ANALISIS KEMASAN PROGRAM TALK SHOW TONIGHT’S PRIME TIME
NET TV EPISODE PRESIDEN JOKOWI
Sksripsi ini diajukan untuk memenuhi persyaratan dalam memperoleh gelar Sarjana
Ilmu Komunikasi
Nama : Riky Setiawan
NIM : 1410411080
FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAKARTA
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ANALISIS KEMASAN PROGRAM TALK SHOW TONIGHT’S PRIME NET TV
EPISODE PRESIDEN JOKOWI
SKRIPSI
Riky Setiawan
1410411080
UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAKARTA
FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
PROGRAM STUDI ILMU KOMUNIKASI
2018
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Untuk Ibuku, perempuan luar biasa di muka bumi ini, terima kasih telah
membesarkanku, menyayangiku dan mendoakanku, hingga aku menjadi seperti saati ini.
Teruntuk Ayahku, laki-laki panutan dalam hidupku, yang selalu bekerja keras sepanjang
hari, sedari pagi hingga malam hari. Terima kasih atas keringat, kerja keras, serta kasih
dan sayangmu. Tanpa mereka berdua, tak mungkin aku disini, melangkah sejauh ini.
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ANALISIS KEMASAN PROGRAM TALK SHOW TONIGHT’S PRIME TIME
NET TV EPISODE PRESIDEN JOKOWI (STUDI KASUS PADA PROGRAM
TALK SHOW TONIGHT’S PRIME TIME NET TV EPISODE PRESIDEN
JOKOWI)
Riky Setiawan
Abstrak
Televisi merupakan sarana hiburan yang cukup komplit untuk masyarakat modern, informasi
yang disajikan sangat beragam. Program acara menjadi tolak ukur keberhasilan dari sebuah
stasiun televisi. Kemasan program merupakan upaya atau siasat untuk menarik minat menonton
televisi. Penelitian ini dilakukan untuk mengetahui kemasan program talk show Tonight’s Prime
Time Net TV episode Presiden Jokowi dalam menarik minat menonton televisi dan mengetahui
alasan dibalik pembuatan dan penayangan episode ini. Teori yang penulis gunakan dalam
penelitian ini adalah S-O-R. Metode yang dilakukan dalam penelitian ini adalah metode
kualitatif dengan mengumpulkan data primer seperti wawancara dan dokumentasi (foto) dalam
kegiatan shooting. Hasil penelitian menunjukan bahwa kemasan program Tonight’s Prime Time
episode Presiden Jokowi dalam hal talk show, dikemas secara informatif dan menghibur. Dengan
identitas program yaitu gaya dan pembawaan host yang begitu khas. Busana formal yang
dikenakan oleh host dan busana santai yang narasumber gunakan. Pengambilan gambar yang
dilakukan di Istana Kepresidenan Bogor dan di dalam studio. Serta kemasan bumper yang simple
dan sederhana, dengan pesan yang sangat jelas. Kesimpulannya adalah Tonight’s Prime Time
ingin menyajikan tayangan yang informatif dan menghibur bagi penonton. Episode tersebut
ditayangkan agar penonton terhibur dengan kombinasi host dan narasumber yang disajikan. Lalu
penonton dapat mengenal lebih jauh seperti apa sosok Pak Joko Widodo dan kegiatan beliau
ketika sedang libur di Istana Kepresidenan Bogor.
Kata Kunci : Kemasan Program, Talk Show, Tonight’s Prime Time, Net TV, Presiden Jokowi.
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ANALYSIS OF PACKAGING PROGRAM TALK SHOW TONIGHT’S PRIME
TIME NET TV EPISODE PRESIDENT JOKOWI (CASE STUDY ON THE
PROGRAM TONIGHT'S PRIME TIME TALK SHOW NET TV EPISODES
PRESIDENT JOKOWI)
RIKY SETIAWAN
Abstract
Television is a means of entertainment which is quite complete for a modern society, the information
presented is very diverse. The program of the event became a benchmark of the success of a television
station. Packaging program is an effort or stratagem to attract interest in watching television. This
research was conducted to find out the packaging program talk show tonight's Prime Time Net TV
episodes President Jokowi in attracting interest in watching television and know the reasons behind
making and airing this episode. The theory that the author use in this study are S-O-R. Methods
undertaken in this research is qualitative method collecting primary data such as interviews and
documentation (photos) in the activities of the shooting. The research results showed that packaging
program tonight's Prime Time episode President Jokowi in terms of talk shows, packaged in an
informative and entertaining. With the identity of the program that is bringing in a host of styles and so
typical. Formal fashion worn by the host and relaxed fashion resource use. The shooting was done at the
Bogor Presidential Palace and in the studio. As well as a bumper packaging simple and modest, with a
very clear message. The conclusion is Tonight's Prime Time would like to present the impressions that
are informative and entertaining for the audience. That episode aired so that the audience entertained
with a combination of host and speaker are presented. Then the audience can know more as to what the
figure of Mr. Joko Widodo and his activities when he was off duty at the Bogor Presidential Palace.
Keywords : Program, Talk Show, Tonight's Prime Time, Net TV, President Jokowi.
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DAFTAR ISI
HALAMAN JUDUL ........................................................................................................ i
LEMBAR PERSEMBAHAN ........................................................................................ ii
PERNYATAAN ORISINALITAS ............................................................................... iii
LEMBAR PENGESAHAN ........................................................................................... iv
KATA PENGANTAR .................................................................................................... v
PERNYATAAN PERSETUJUAN PUBLIKASI SKRIPSI ....................................... vi
Abstrak .......................................................................................................................... vii
Abstract ......................................................................................................................... viii
DAFTAR ISI .................................................................................................................. ix
DAFTAR TABEL .......................................................................................................... xi
DAFTAR GAMBAR .................................................................................................... xii
DAFTAR LAMPIRAN ............................................................................................... xiii
BAB I PENDAHULUAN I.1 Signifikansi Penelitian ....................................................................................... 1
I.2 Fokus Penelitian ................................................................................................. 7
I.3 Pertanyaan Penelitian ......................................................................................... 7
I.4 Tujuan Penelitian ............................................................................................... 7
I.5 Manfaat Penelitian ............................................................................................. 7
I.6 Sistematika Penelitian ........................................................................................ 8
BAB II TINJAUAN PUSTAKA II.1 Penelitian Terdahulu .......................................................................................... 9
II.2 Konsep-Konsep Penelitian ............................................................................... 14
II.2.1 Media Massa ............................................................................................. 14
II.2.2 Televisi ..................................................................................................... 16
II.2.3 Program .................................................................................................... 19
II.2.4 Talk Show ................................................................................................. 21
II.2.5 Kemasan Program .................................................................................... 23
II.2.6 Minat ......................................................................................................... 24
II.3 Teori Penelitian ................................................................................................ 26
II.3.1 Teori S-O-R ............................................................................................. 26
II.4 Kerangka Berpikir ............................................................................................ 29
BAB III METODOLOGI PENELITIAN III.1 Metode Pengumpulan Data .............................................................................. 30
III.2 Penentuan Informan ......................................................................................... 32
III.3 Teknik Analisis Data ....................................................................................... 32
III.4 Teknik Keabsahan Data ................................................................................... 34
III.5 Waktu dan Lokasi Penelitian ........................................................................... 35
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BAB IV HASIL PENELITIAN DAN PEMBAHASAN IV.1 Deskripsi Objek Penelitian .............................................................................. 37
IV.1.1 Sejarah Net TV ........................................................................................ 37
IV.1.2 Filosofi Logo Net TV .............................................................................. 39
IV.1.3 Visi Misi Net TV ...................................................................................... 40
IV.1.4 Direksi NET TV ....................................................................................... 40
IV.1.5 Program Net TV ....................................................................................... 41
IV.1.6 Gambaran Umum Tonight’s Prime Time ................................................. 42
IV.2 Hasil Penelitian ................................................................................................... 44
IV.2.1 Analisis Kemasan Program ...................................................................... 44
IV.3 Pembahasan ..................................................................................................... 72
IV.3.1 Korelasi S-O-R dengan Minat Menonton .................................................... 75
BAB V PENUTUP V.1 Kesimpulan ...................................................................................................... 77
V.2 Saran ................................................................................................................ 77
DAFTAR PUSTAKA ................................................................................................... 79
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DAFTAR TABEL
Tabel 1. Penelitian Terdahulu ........................................................................................... 9
Tabel 2. Lokasi dan Waktu Penelitian ............................................................................ 36
Tabel 3. Direksi Net TV ................................................................................................. 40
Tabel 4. Program Net TV ............................................................................................... 41
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DAFTAR GAMBAR
Gambar 1. Kerangka Berpikir ........................................................................................ 29
Gambar 2. Logo Net TV ................................................................................................. 39
Gambar 3. Struktur Organisasi Program ........................................................................ 43
Gambar 4. Host bersama Pratu Daniel ........................................................................... 49
Gambar 5. Host ketika bersepeda dengan Presiden ........................................................ 50
Gambar 6. Host bersama Pak Jokowi di kandang kambing Istana ................................. 51
Gambar 7. Host dan Pak Jokowi memberi makan ikan .................................................. 52
Gambar 8. Desta ditinggal oleh Vincent dan Pak Jokowi .............................................. 53
Gambar 9. Host dan Pak Jokowi menaiki golf car ......................................................... 54
Gambar 10. Suasana games tebak bibir .......................................................................... 56
Gambar 11. Pak Jokowi makan bersama host ................................................................ 57
Gambar 12. Siswa SD telefon interaktif dengan Pak Jokowi ......................................... 58
Gambar 13. Host asik dengan narasumber ..................................................................... 62
Gambar 14. Busana outdoor ........................................................................................... 64
Gambar 15. Busana indoor ............................................................................................. 65
Gambar 16. Background outdoor ................................................................................... 66
Gambar 17. Background indoor ..................................................................................... 67
Gambar 18. Bumper 1 ..................................................................................................... 69
Gambar 19. Bumper 2 ..................................................................................................... 70
Gambar 20. Bumper 3 ..................................................................................................... 71
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DAFTAR LAMPIRAN
Lampiran A Surat Riset
Lampiran B Transkrip Wawancara
Lampiran C Daftar Riwayat Hidup
Lampiran D Dokumentasi Penelitian