Download - Ching Ho Pang (Leo) - Portfolio
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hello.Ching Ho Pang (Leo)
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• Marketing research, personnel management, and client servicing skills gained from full-time and internship experience.
• Video production and graphic design tools, including PhotoShop, InDesign, and Final Cut Pro.
• Strong leadership, communication and public speaking skills evidenced by executive positions.
• Full professional proficiency in Cantonese, English, and Mandarin.
QUALIFICATION
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Account Executive
McCann Worldgroup Hong Kong
July 2015 - Present• Assist in developing advertising strategies; partner with creative and channel planning teams to develop ideas,
campaigns and assess KPIs at all points of customer contact. • Execute and gate-keep quality and consistency of branding strategic positioning of Cathay Pacific. • Analyze, manage, and execute Cathay Pacific social media strategy and initiatives. • Integrate across business functions to provide integrated campaign solutions. • Establish effective relationship with different parties and client. • Noticeable campaigns such as: Madrid Route Launch Campaign, oneworld Campaign, and Product Assets
Rebranding.
EXPERIENCE
EDUCATION
University of Rochester
Class of 2015• Dean’s Transfer Scholarship • Founder and President of Hong Kong Students Association
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CAMPAIGNS
integrated
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Madrid Route Launch Campaign - Print Ad
Madrid Route Launch Campaign - Facebook Game Activationoneworld Campaign - Outdoor Ad
oneworld Campaign - Print AdVantage Pass Campaign - Print Ad
Impactful integrated campaigns with print, outdoor, digital, and social media elements to assess KPIs at all points of customer contact.
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branding
CAMPAIGNS
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Involved in the rebranding and gate-kept the consistency of branding strategic positioning of Cathay Pacific.
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social media
CAMPAIGNS
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Facebook Live with celebrity chef Daniel Green - 250K+ views
Vantage Pass Campaign - Print Ad
Facebook Real-time Contents - 50K+ Organic ReachCherry Blossom Promotion Social Media Campaign - First GIF post of Cathay Pacific
Community Management
Analyze, manage, and execute Cathay Pacific social media strategy and initiatives.
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say hello.linkedin.com/in/leochpang [email protected] +852 5373 5151