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SECTOR HOTELEIROOs novos Players e Canais de Promoção e Venda
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www.city-stays.pt
INDÍCE
1
CITY STAYS
CONCEITOS
APLICABILIDADE DOS CONCEITOS
2
3
4
O MERCADO
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www.city-stays.pt
INDÍCE
1
CITY STAYS
CONCEITOS
APLICABILIDADE DOS CONCEITOS
2
3
4
O MERCADO
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www.city-stays.pt
Turismo Urbano
Voos low cost
Prático e Económico
Legislação de 2008
O MERCADO
Portugal já é o 10º destino num 'ranking' de 192 países na maior plataforma mundial de aluguer de quartos e casas para
férias e fins de semana – a Airbnb.
O MERCADO – Short Rentals
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www.city-stays.pt
O MERCADO – Short Rentals
DIRETÓRIOS CANAIS DE VENDA ONLINE
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www.city-stays.pt
INDÍCE
1
CITY STAYS
CONCEITOS
APLICABILIDADE DOS CONCEITOS
2
3
4
O MERCADO
![Page 7: City stays Apartments - os novos players na hotelaria](https://reader034.vdocuments.pub/reader034/viewer/2022042713/547e8d9bb4af9fb4158b565c/html5/thumbnails/7.jpg)
www.city-stays.pt
CITY STAYS
Gestão Operacional
Gestão Comercial
Gestão de Marketing
Gestão de edifícios para estadias de curta
duração
Self Catering
Localização Central
Prático e funcional
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www.city-stays.pt
0
10
20
30
40
50
60
70
80
90
100
Venda Online Venda Directa
Origem das Vendas
90% venda online
10% venda directa
PRODUÇÃO
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www.city-stays.pt
INDÍCE
1
CITY STAYS
CONCEITOS
APLICABILIDADE DOS CONCEITOS
2
3
4
O MERCADO
![Page 10: City stays Apartments - os novos players na hotelaria](https://reader034.vdocuments.pub/reader034/viewer/2022042713/547e8d9bb4af9fb4158b565c/html5/thumbnails/10.jpg)
www.city-stays.pt
Arte de Vender
O apartamento “certo”
Ao cliente chave
No momento oportuno
Ao preço justo
Preço
Inventário Oferta
REVENUE MANAGEMENT
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www.city-stays.pt
ANÁLISE CONCORRÊNCIA
ANÁLISE CLIENTE
SELECÇÃO CANAIS DISTRIUÇÃO
JOGAR COM TARIFAS
JOGAR COM RESTRIÇÕES
GESTÃO DIÁRIA
REVENUE MANAGEMENT
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www.city-stays.pt
VANTAGENS
Gestão de Tempo e Recursos
Gestão centralizada de Canais
Paridade de Tarifas
Relatórios
Integrações
CHANNEL MANAGER
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www.city-stays.pt
CHANNEL MANAGER
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www.city-stays.pt
Rentabilidade
Paridade
Credibilidade
DESAFIO
E-COMMERCE & SEO
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www.city-stays.pt
Gestão de conteúdos e Notícias Gestão de Títulos e Palavras-Chaves Interação com cliente
Visibilidade na Internet:
Ferramentas Google
Google + Google Places Google Maps
E-COMMERCE & SEO
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www.city-stays.pt
REDES SOCIAIS
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www.city-stays.pt
Comparar paridade de tarifas
www.bookmypillow.com www.trivago.com www.hotelscomparison.com www.hotelscombined.com
Gerir diversas redes sociais
www.hootsuite.com www.ping.fm www.dlvr.it
Redes de Comentários
www.tripadvisor.com www.hotelme.com www.zoover.com www.hotelmole.com
REDES SOCIAIS
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www.city-stays.pt
INDÍCE
1
CITY STAYS
CONCEITOS
APLICABILIDADE DOS CONCEITOS
2
3
4
O MERCADO
![Page 19: City stays Apartments - os novos players na hotelaria](https://reader034.vdocuments.pub/reader034/viewer/2022042713/547e8d9bb4af9fb4158b565c/html5/thumbnails/19.jpg)
www.city-stays.pt
CHANNEL MANAGER
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www.city-stays.pt
www.hotelscomparison.com
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www.city-stays.pt
www.yoono.com
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www.city-stays.pt
www.tripadvisor.com