Download - Claves para una pyme guatemala
![Page 1: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/1.jpg)
CLAVESPARAPROMOCIONARHOYDÍAUNAPEQUEÑAOMEDIANA
EMPRESAENGUATEMALA
JimmyPons
![Page 2: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/2.jpg)
¿Promocionarparaque?
![Page 3: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/3.jpg)
¿Paravenderno?Esdecir,promocionarconenfoquede
venta
![Page 4: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/4.jpg)
Entenderqueelclienteevolucionaconstantemente
yquedeberemosevolucionarconél,aunque
vamosavelocidadesdiferentes.
1
![Page 5: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/5.jpg)
5
![Page 6: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/6.jpg)
Delsmartphonealoswereables
![Page 7: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/7.jpg)
![Page 8: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/8.jpg)
Ultra-wareables
![Page 9: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/9.jpg)
![Page 10: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/10.jpg)
![Page 11: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/11.jpg)
¿Yelfuturo?
![Page 12: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/12.jpg)
6deagostode1991,nacelaprimeraweb
23añosdespuésenMarzo2014……..
![Page 13: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/13.jpg)
h$p://www.elmundo.es/tecnologia/2014/09/07/54098d1a268e3e85448b4582.html
![Page 14: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/14.jpg)
![Page 15: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/15.jpg)
Algúndía,creoqueseremoscapacesdeenviarnospensamientos complejos los unos a los otros demanera directa, usando la tecnología. Bastarápensar en algo, y tus amigos podrán comparLr laexperiencia conLgo de manera inmediata si tuquieres.
![Page 16: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/16.jpg)
Adaptarsealcliente,noqueelclienteseadapteanosotros
2
![Page 17: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/17.jpg)
Adaptarsealclientenocuestatanto
![Page 18: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/18.jpg)
Ysiademásesambientalmenteresponsablemuchomejor
![Page 19: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/19.jpg)
Sermenosjefesymáslíderes
3
![Page 20: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/20.jpg)
• Aconsejayguía• Inspiraentusiasmo• HabladeNUESTRAempresa• DiceNOSOTROS• Comparteloséxitos• Sepreocupaporlaspersonas• Tieneunequipomobvado• Reparteeltrabajojustamente
![Page 21: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/21.jpg)
Todosofrecemoslomismo
¡Diferenciarseesmuyimportante!
4
![Page 22: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/22.jpg)
Turismodeexperiencias
Turismoruralcomunitario
![Page 23: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/23.jpg)
![Page 24: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/24.jpg)
![Page 25: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/25.jpg)
![Page 26: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/26.jpg)
![Page 27: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/27.jpg)
![Page 28: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/28.jpg)
Hemosmacdonalizadolasexperiencias
![Page 29: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/29.jpg)
¡Lasexperienciashanmuerto,bienvenidosal
turismodelasemociones!
![Page 30: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/30.jpg)
![Page 31: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/31.jpg)
![Page 32: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/32.jpg)
890€
![Page 33: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/33.jpg)
Nogenerarexpectabvasqueno
vamosapodercumplir
5
![Page 34: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/34.jpg)
h$ps://www.facebook.com/photo.php?Qid=215167821995320&set=a.184635028381933.1073741828.173591529486283&type=1&theater
Fotoenlawebdelacasarural
![Page 35: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/35.jpg)
h$ps://www.facebook.com/photo.php?Qid=215167821995320&set=a.184635028381933.1073741828.173591529486283&type=1&theater
Fotoquecuelgaelcliente
![Page 36: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/36.jpg)
Innovaryopbmizardiseñosyespacios
6
![Page 37: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/37.jpg)
![Page 38: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/38.jpg)
![Page 39: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/39.jpg)
Fomentarpromociónylaventacruzadaopbmizandolos
espacios
![Page 40: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/40.jpg)
![Page 41: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/41.jpg)
Venderloypromocionarloonlineademásdeloscanales
Tradicionales?
7
![Page 42: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/42.jpg)
![Page 43: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/43.jpg)
Venderloonline¿Porquefuncionatanbienlaventa
online?
![Page 44: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/44.jpg)
![Page 45: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/45.jpg)
![Page 46: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/46.jpg)
Generarcontenidoconunaestrategiaprofesionaldecomunicaciónybrandingy
dereputaciónonlineposibva
8
![Page 47: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/47.jpg)
![Page 48: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/48.jpg)
![Page 49: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/49.jpg)
![Page 50: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/50.jpg)
![Page 51: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/51.jpg)
![Page 52: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/52.jpg)
![Page 53: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/53.jpg)
Web-RD
+ Amplificadores MS
+ Caza @
+ Geolocalización
9MediosSociales
![Page 54: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/54.jpg)
Web-RD
+ Amplificadores MS
+ Caza @
+ Geolocalización
9MediosSociales
![Page 55: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/55.jpg)
![Page 56: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/56.jpg)
![Page 57: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/57.jpg)
![Page 58: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/58.jpg)
h$p://everything-everywhere.com/
![Page 59: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/59.jpg)
HerramientasparasermásproducLvo:CRM
h$ps://accounts.zoho.com/register?servicename=ZohoCRM&showheader=false&show
![Page 60: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/60.jpg)
![Page 61: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/61.jpg)
Webpropiaparalaempresadelprincipio
deSigloXXI
10
![Page 62: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/62.jpg)
#1
n Valoresn MarcasProducton Mercadoobjebvon Segmentaciónn Productosyservicios
Elaboracióndelbriefing
62
![Page 63: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/63.jpg)
#2
ResponsiveDesing
63
![Page 64: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/64.jpg)
#3
CMSGestordecontenidos
64
![Page 65: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/65.jpg)
#4
Hosbng,dominioycuentas
65
![Page 66: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/66.jpg)
#5
http://www.w3schools.com/browsers/browsers_stats.asp
Compabbilidad
66
![Page 67: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/67.jpg)
#5
Compabbilidad
67
![Page 68: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/68.jpg)
#6
ecommerce
http://www.lavanguardia.com/economia/marketing-publicidad/20121026/54353901583/el-turismo-es-el-sector-lider-del-comercio-electronico-en-espana.html
![Page 69: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/69.jpg)
#7
Sindicación
69
![Page 70: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/70.jpg)
Blogs Fotos Videos Panel ideas Concursos Skype Valoraciones Tripadvisor YouTube FlickR Google Earth Delicious Facebook Twitter Podcasts
Eventos Panoramio Comunidad …
#8
Medios sociales
70
![Page 71: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/71.jpg)
![Page 72: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/72.jpg)
![Page 73: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/73.jpg)
![Page 74: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/74.jpg)
#9
Test–Análisisheurísbco
74
![Page 75: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/75.jpg)
h$p://www.chartbeat.com/h$p://www.google.es/analyLcs
#10
Métrica
75
![Page 76: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/76.jpg)
Peronadadetodoestoseráposiblesinunequipohumano
mobvado
![Page 77: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/77.jpg)
Por encima de edificiosa c o n d i c i o n a do s p a r ao t o r g a r s e r v i c i o d ealojamiento a las personas,la función de ArLem esproporcionar bienestar_sico y mental a susclientes,esdecir,hacerquelagentesesientabien,queseafeliz.
“No vendemos camas,sinobienestar”PepeDíazMontañes.CEOArLemHotels
![Page 78: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/78.jpg)
Para lograr nuestros objeLvosnecesitamos un equipo depersonasamableseíntegras,quet r a n sm i t a n a l e g r í a , q u ecompartan un esLlo de vidasaludable y que sean capaces deconverLr el servicio en unaexperiencia única. Estas son lascualidades que valoramos ennuestros equipos, que trabajanen un ambiente de respetomutuoydecrecimientopersonal.
“ E l h o t e l e scircunstancial. Nosotrostenemos una cultura yun p ropós i to , y l odesarrollamos en unhotel,peropodríaserencualquier otro siLo. Nosoy ni quiero ser unaempresahotelera”.
![Page 79: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/79.jpg)
Primeroempleados,despuéssaLsfaccióndelcliente,estollevaalarentabilidad
![Page 80: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/80.jpg)
![Page 81: Claves para una pyme guatemala](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f2628b1a28abf9728b45a7/html5/thumbnails/81.jpg)
Vuestroretoparael2020Comprendera@unaiponspertenecienteala
generaciónZ