C hi (O)

1. Nhu cu v mt knh tip tc tng, s pht trin ca cc sn phm thay th cha nh hng n vai tr ca chic knh mt thng thng trong tng lai gn.

2. S pht trin ca cng ngh vt liu, xut hin cc vt liu mi bn hn v r hn gip Luxottica c th gim c v tng cht lng sn phm ca mnh.

e da (T)

1. Ngnh hp dn thu ht cc i th cnh tranh tim tng lm cho s cnh tranh ngy cng gay gt hn buc cc cng ty trong ngnh phi chun b cc ng thi cnh tranh gi vng th phn.

2. Bc M - th trng chnh ca Luxottica ang c xu hng tin dn n giai on bo ha.

im mnh (S)

1. Luxottica hin ang l cng ty ln nht trong ngnh, chim th phn nhiu nht, nh v th dn o th trng v nng lc thng lng ln, Luxottica c th thit lp gi theo mnh v kim c nhiu li nhun, mng li bn l rng khp, trn nhiu th trng, phn b trn ton th gii.

2. Vic hp tc vi cc thng hiu ni ting v sn xut knh mt di tn cc nhn hiu thi trang cao cp gip Luxottica c c li th t lng trung thnh nhn hiu ca cc khch hng c v thu ht thm khch hng tim nng mi.

3. Lm ch c cng ngh , qu trnh hi nhp dc , to ra nhng sn phm cht lng vt tri vi chi ph thp

S1-O1: Duy tr v tr dn u cng nh cng c v pht trin th phn hin c thng qua thu ht cc khch hng mi v chm sc khch hng c bng cch gia tng cht lng sn phm dch v.

S3-T2 Chin lc tp trung ct gim chi ph (chng trnh qun l vt liu, tinh gim quy trnh CTP, u t cng ngh mi).

Thc y thm nhp vo cc th trng tim nng hn nh Trung Quc, Nam Phibng chin lc nhng quyn.

im yu (W)

Mng li bn l qu rng ln lm cho vic qun l tr nn phc tp hn.

W-OT1 Thnh lp cc trung tm kim sot, lin kt ton b cc h thng phn phi, cung cp thng tin qun l hng ngy v doanh thu v mc tn kho trn ton th gii. Ln k hoch sn xut ph hp vi nhu cu th trng m bo p ng nhanh chng v kp thi cc c hi kinh doanh