Colgate-Palmolive

Colgate-Palmolive is a U.S. company that owns a portfolio of many oral hygiene products like soaps, detergents and personal care products. Trusted band for dental care, personal care, home care and pet nutrition.

With a history of over 200 years in researching and developing oral care products,personal or house, Colgate-Palmolive is one of the best known companies working in the international market.

Colgate-Palmolive is a global leader in the production of toothpaste. Colgate-Palmolive sells its products in 50 contries including Romania, South Africa, Sweden, Mexico, Italy, Germany, Chile, China and Guatemala.

Around the world, Colgate has consistently increased gross margin while at the same time reducing costs in order to fund growth initiatives, including new product development and increases in marketing spending. These, in turn, have generated greater profitability.

Colgate-Palmolive Company was the first multinational company has approached the market in Romania after 1990. In 1991 Colgate-Palmolive establish the company Colgate-Palmolive Romania with Norvea Brasov with production facilities in Brasov and Bucharest. After being revived toothpast “Super Cristal” it reached 3rd place after “Colgate” the main brand of Colgate-Palmolive and “Blend-a-med” in 2005.Colgate-Palmolive also produced at Brasov hand cream “Norvea” and after shave lotions “D’Amaris” Now sells products like Axion (dish soap), Palmolive (soap and showe gel), Colgate (toothpaste, toothbrush), Ajax (windows cleaner), Lady Speed Sick (deodorant).

In July 2006, Colgate-Palmolive package purchased by the company 24% owned

Norval Romania Brasov in Colgate-Palmolive for $ 25 million, thus reaching a 100% stake in the subsidiary in Romania.

Colgate-Palmolive reported for 2009 a net profit 2,28 milion dolars, up by 16,8% compared to the result of 1,96 bilion dollars recorded in 2008.

In 2005, Colgate-Palmolive, the only multinational wich have product facilities toothpaste in Romania , said it will halt production plant in Brasov, as part of an extensive restructuring program aimed at closing four factories toothpaste in Europe. .

At the end of 2008, Colgate-Palmolive management decided to close the unit and move production to Poland, as a result of a restructuring program the company and building activity, and all the 66 employees of the factory were made redundant.

As a global and local leader in oral care products, Colgate Palmolive invests and supports a

range of educational programs to the general public, involving doctors and dentists in

initiatives aimed at improving oral health parameters for the population of Romania.