Download - Come preparare una presentazione di successo
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WHAT WOULD STEVE DO ? 10 lessons from the world’s most captivating presenters
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Steve Jobs delivered some of the most awe-inspiring, memorable keynote presentations in history.
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Scott Harrison’s remarkable presentations have helped raise $75,000,000 for charity: water in six years.
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The typical Gary Vaynerchuk presentation features over 100 four-letter words, ZERO slides & at least one standing ovation.
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Sadly, your presentations are not awe-inspiring; they’re yawn-inspiring.
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Yawn-inspiring presentations don’t sell products.
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Awe-inspiring presentations can move mountains.
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Let the world’s most captivating presenters teach you how to move mountains.
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Let the world’s most captivating presenters teach you how to move mountains. Or sell products.
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Let the world’s most captivating presenters teach you how to move mountains. Or sell products. Or both.
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Craft a story that captures both heart & mind.
TIP #1
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Humans have been telling stories for thousands of years.
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We don’t live our lives in bullet points. • I was born in the Ukraine in 1972.
• My family left the Soviet Union in 1975. • In 1980, my brother Andrew was born (in the U.S.).
• I won my first school Spelling Bee in 1981.
• I graduated from high school in 1990.
• I graduated from college in 1994.
• Recently, I turned 41
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We live our lives in images & stories.
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A story has a beginning, a middle & an end.
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A story has a beginning, a middle & an end.
Little Red Riding Hood gets lost on her way to Grandma’s house.
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A story has a beginning, a middle & an end.
Little Red Riding Hood is fooled into thinking that the Big Bad Wolf is her grandmother!
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A story has a beginning, a middle & an end.
Little Red Riding Hood escapes the cunning wolf’s clutches. She never wanders alone in
the woods by Grandma’s house again.
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A presentation is a visual story.
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Movies are also visual stories.
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Filmmakers don’t make movies without a script.
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Trust me. Start with paper,
not PowerPoint.
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Emotions make stories stick.
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They’re like neon signs telling your brain, “REMEMBER THIS!”
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When emotions are triggered, dopamine floods the brain.
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Logic doesn’t flood the brain with dopamine, which is why logic alone doesn’t move mountains.
Smoking harms nearly
every organ in the body
& is the leading cause
of preventable death in
the U.S.
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Create slides that lead your audience to say “YES.”
TIP #2
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Getting to “YES” means answering Why, How & What.
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Getting to “YES” means answering Why, How, & What.
why should I care?
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Getting to “YES” means answering Why, How, & What.
why should I care? how will this improve my life?
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Getting to “YES” means answering Why, How, & What.
why should I care? how will this improve my life?
what must I do?
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start by telling us WHY WE SHOULD CARE.
TIP #3
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Start by telling us why we should care.
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show us how your product WILL MAKE OUR LIVES BETTER.
TIP #4
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USE SIMPLE LANGUAGE, FREE OF JARGONS. TIP #5
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“1000 songs in your pocket.”
simple.
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“Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”
“1000 songs in your pocket.”
simple. jargon.
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USE METAPHORS TO GIVE MEANING. TIP #6
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What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of
a bicycle for our minds. ” “
STEVE JOBS
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DITCH THE BULLET POINTS. PERMANENTLY.
TIP #7
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STEVE JOBS NEVER USED BULLET POINTS.
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NEVER.
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Bullets are for guns & to-do lists —not presentations.
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DON’T JUST TELL US. SHOW US.
TIP #8
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Humans process images 60,000x faster than words.
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Humans process images 60,000x faster than words.
circle
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Humans process images 60,000x faster than words.
circle
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We also recall information presented as images 6x more easily than text.
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We also recall information presented as images 6x more easily than text.
The set of points in a plane that are equidistant from a given point.
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We also recall information presented as images 6x more easily than text.
The set of points in a plane that are equidistant from a given point.
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IT’S A PERFORMANCE. IT’S NOT A PRESENTATION.
TIP #9
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PRACTICE, PRACTICE, PRACTICE.
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FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
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30 HOURS crafting the story
FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
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30 HOURS crafting the story
30 HOURS building the slides
FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
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30 HOURS crafting the story
30 HOURS building the slides
30 HOURS rehearsing
FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
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TO EXCELLENCE. THERE IS NO SHORTCUT
TIP #10
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GET MORE TIPS FROM STEVE,SCOTT & GARY: http://bit.ly/Z8Spem