Download - Community Building to Grow Your Business
Building a Community to Support and Grow Your
Business
AStudyonTheWisemanCompany
The Situation
In2008,aprofessionallymanagedandwellrespectedrealestatedevelopmentcompanyinNorthernCaliforniawassufferingfromthesameafflictionaseverybusiness:
The Situation
Recession
In2008,aprofessionallymanagedandwellrespectedrealestatedevelopmentcompanyinNorthernCaliforniawassufferingfromthesameafflictionaseverybusiness:
Theworstone,infact,sinceTheGreatDepression.
Companieswerehesitanttoinvestinnewofficespacewhenthefuturestillseemedominous.
Theconceptofbeinginthebusinessofrentingtobusinesses,wasprovingdifficultandunrewarding.
The Situation
Itwastimetodothingsdifferently.
The Situation
Itwastimetodothingsdifferently.Itwastimetochangeperspective.
The Situation
Itwastimetodothingsdifferently.Itwastimetochangeperspective.Itwastimetoinvestinsomethingdifferent.
“Our success is built on our community's success.”
-Pierre OmidyarFounder of eBay
“Our success is built on our community's success.”
-Pierre OmidyarFounder of eBay
The Opportunity
“Our success is built on our community's success.”
-Pierre OmidyarFounder of eBay
Byfosteringastrongcommunitywithintheirproperties,TheWisemanCompanyrealizedeveryonewouldsucceed.
The Solution
TheWisemanCompany,ledbyCEODoyleWiseman,
The Solution
TheWisemanCompany,ledbyCEODoyleWiseman,
The Solution
TheWisemanCompany,ledbyCEODoyleWiseman,
The Solution
TheWisemanCompany,ledbyCEODoyleWiseman,decidedtofirstfocusonthehealthofthecompanieswithintheirpropertiesbeforefocusingonexpansion.
Wewantedtoprovidethebusinessesandindividualswhoworkinourbuildingswithanexperiencethat’ssadlyunfamiliarinmostofficebuildings,community.
Alltoooftenbusinessesremainsecludedintheirrespectivesuites,notknowingtheir
neighborsnorofthepotentialalliancesthatcouldbebuiltbyengagingthem.Wethoughtwecoulddobetter.
Imagine
Imagine
Havingameaningfulconversationwhilewaitingfortheelevator.
Imagine
Havingameaningfulconversationwhilewaitingfortheelevator.
Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.
Imagine
Havingameaningfulconversationwhilewaitingfortheelevator.
Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.
Havingyourprinter/producer/distributor/lawyer/accountant/customer/
client/supplierasaneighbor.
Imagine
Havingameaningfulconversationwhilewaitingfortheelevator.
Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.
Havingyourprinter/producer/distributor/lawyer/accountant/customer/
client/supplierasaneighbor.
Gettingenviabledeals,ratesanddiscountsjustbecauseyousharean
officebuilding.
Imagine
Havingameaningfulconversationwhilewaitingfortheelevator.
Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.
Havingyourprinter/producer/distributor/lawyer/accountant/customer/
client/supplierasaneighbor.
Gettingenviabledeals,ratesanddiscountsjustbecauseyousharean
officebuilding.
Runninga10kracewiththecompanytwofloorsaboveyouandonefloor
belowyou.
Imagine
Havingameaningfulconversationwhilewaitingfortheelevator.
Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.
Havingyourprinter/producer/distributor/lawyer/accountant/customer/
client/supplierasaneighbor.
Gettingenviabledeals,ratesanddiscountsjustbecauseyousharean
officebuilding.
Runninga10kracewiththecompanytwofloorsaboveyouandonefloor
belowyou.SellingeverysingleboxofGirlScoutcookiesrightfromyourfrontdesk.
Imagine
Havingameaningfulconversationwhilewaitingfortheelevator.
Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.
Havingyourprinter/producer/distributor/lawyer/accountant/customer/
client/supplierasaneighbor.
Gettingenviabledeals,ratesanddiscountsjustbecauseyousharean
officebuilding.
Runninga10kracewiththecompanytwofloorsaboveyouandonefloor
belowyou.Sellingeverysingleboxofgirlscoutcookiesrightfromyourfrontdesk.
Yougetthepoint.
How it Works
How it Works
Inordertostartacommunitywithineachoftheirbuildings,TheWisemanCompanyhadtostartwithapurpose.Theyhadtopulsetheneedsofeachareainwhichtheyhadproperty.
How it Works
TheHeart Inordertostartacommunitywithineachoftheirbuildings,TheWisemanCompanyhadtostartwithapurpose.Theyhadtopulsetheneedsofeachareainwhichtheyhadproperty.Thiswouldserveastheheartofthebuildingandthecommunity.
How it Works
Wine
IndowntownNapa,forexample,TheWisemanCompanysawanopportunityforwinefocusedbusinessestosucceed.
TheHeart
How it Works
Wine
Focusingonwine,theycouldstartofferingspacetocompaniesthatwouldbesuccessfulinadowntownNapalocation.Thesewouldfilltheirfirstringofbusinessesasthosethatweredependentonthelocation.
How it Works
Wine
Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.
Focusingonwine,theycouldstartofferingspacetocompaniesthatwouldbesuccessfulinadowntownNapalocation.Thesewouldfilltheirfirstringofbusinessesasthosethatweredependentonthelocation.
How it Works
Wine
Thenextringofcompanieswouldthenbefilledwithbusinessesthatworkedbestwiththefirstring.Offeringthemclients,immediately.
Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.
How it Works
Wine
Thenextringofcompanieswouldthenbefilledwithbusinessesthatworkedbestwiththefirstring.Offeringthemclients,immediately.
Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.
Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.
How it Works
Wine
They’dthenofferspacetocompaniesthatwouldbethebestfitforbothinnerrings.Generalserviceproviderswithahistoryofworkingwiththewineindustry.
Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.
Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.
How it Works
Wine
Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.
Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.
Accountantfirms,insurancecompanies,webdesignersetc.
They’dthenofferspacetocompaniesthatwouldbethebestfitforbothinnerrings.Generalserviceproviderswithahistoryofworkingwiththewineindustry.
How it Works
Wine
Andthen–withastrongfoundationofrelevantbusinesses–theycouldopenupthespaceforentertainment,retailandauxiliarycompanies.
Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.
Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.
Accountantfirms,insurancecompanies,webdesignersetc.
How it Works
Wine
Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.
Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.
Accountantfirms,insurancecompanies,webdesignersetc.
Restaurants,winebars,clothingshopsetc.
Andthen–withastrongfoundationofrelevantbusinesses–theycouldopenupthespaceforentertainment,retailandauxiliarycompanies.
So, now you have all these compatible companies under one roof. How do you get them to talk?
Old World
“Science may never come up with a better office communication system than the coffee break.”
Community Building
Abuildingfullofofficeswouldhaveremainedanofficebuilding
Community Building
Abuildingfullofofficeswouldhaveremainedanofficebuilding,untilTheWisemanCompanysteppedin,rolleduptheirsleevesandstartedmoldingacommunitybuilding.
Community Building
Theybuiltaninnovativeplatformforengagementandencouragedparticipation…
Community Building
Theybuiltaninnovativeplatformforengagementandencouragedparticipation…
ThroughLinkedIn,themostpopularsocialnetworkingtoolforprofessionals,theyhostedavirtualmeetinggroundforthecommunity
togrow.Aplace,seamlesslyintegratedforintroductions,interactionanddiscussion.
Community Building
Theybuiltaninnovativeplatformforengagementandencouragedparticipation…
Runninga“AreyouIN?”campaignthroughoutthebuildingsandatluncheons.
Visitingeverybusinesstoexplaintheprogram.
Community Building
Throughthis,theywereabletomakeapropertyofinternallyfocusedbusinesses,intoaninteractiveengaginggroup.
Wine
Community Building
Wine
Throughthis,theywereabletomakeapropertyofinternallyfocusedbusinesses,intoaninteractiveengaginggroup.
Wine
New World
Expanding
Butitdidn’tstopwithonebuilding.
Servingasthehub,TheWisemanCompanywenttoworkbuildingastrongnetworkbetweenallofitsproperties.
Expanding
Wine
The Wiseman Company
Expanding
Wine
The Wiseman Company
RealEstate
Expanding
Wine
Medicine
The Wiseman Company
RealEstate
Expanding
Wine
Medicine
The Wiseman Company
RealEstate
Contracting
Expanding
Wine
Medicine
The Wiseman Company
RealEstate
Contracting
Banks
Expanding
Wine
Medicine
Law
The Wiseman Company
RealEstate
Contracting
Banks
The Network
Wine
Medicine
Law
THE
WISEMAN
COMPANY
RealEstate
Contracting
Banks
The network of these unique but connected companies built and strengthened itself, fueled by The Wiseman Company.
Sparking a Transformation
From:
TheWisemanCompany–aprofessionallymanagedandwellrespectedrealestatedevelopmentcompanyinNorthernCalifornia.
From:
TheWisemanCompany–aprofessionallymanagedandwellrespectedrealestatedevelopmentcompanyinNorthernCalifornia.
To:
TheWisemanCompany–athoughtleaderincommunitybuildingandinnovativecorporatecollaboration,redefiningwhatitmeanstobeasuccessfulrealestatedevelopmentcompany.
Byprovidingeverytenant,companyandvisitorwithanexperienceabovetheexpected,theyputthemselvesaheadofthecompetition.
Becauseit’snotjusttheexecutionofshorttermgoalsthatensuresgrowth,it’stheabilitytoconnecttoastrongcommunitythatenablesSuccess,LoyaltyandLeadership.
Becauseit’snotjusttheexecutionofshorttermgoalsthatensuressuccess,it’stheabilitytoconnecttoastrongcommunitythatenablesSuccess,LoyaltyandLeadership.
