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© 2005-2011 Virtual Moment, LLC. Company Confidential
Controlled Vocabulary: Implementing a library of keywords to improve consistency and search-ability
WebDAM Solutionshttp://www.webdamsolutions.com
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Summer Webinar Series
Recorded DAM Webinars http://www.damsuccess.com/discover/dam-primer-webinars/ Metadata 101 Controlled Vocabulary Building the Framework User Adoption
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Housekeeping
Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar Digital Asset Management Blog
http://www.webdamsolutions.com/digital-asset-management/
LinkedInhttp://www.linkedin.com/company/webdam-solutions
Facebookhttp://facebook.com/webdam
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About WebDAM
The leader in digital asset management systems in the cloud
Founded in 2005 Real world expertise Implemented across industries
Education Travel and tourism Entertainment Government Technology Manufacturing©2011 WebDAM Solutions
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Today’s webinar
Intro to keywording What is a controlled vocabulary Benefits of a controlled vocabulary Controlled vocabulary and DAM Developing a controlled vocabulary
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What are keywords?
Subjective
Objective
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What are keywords
Keywords are type of descriptive metadata used to enhance search, identification, and organization of data.
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What are keywords?
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Types of Keywords
Action or Activity Objects Environment People and
Relationships Emotion or Mood
Skiing Ski Family Vacations Couple Snow Women Winter Colorado Red Men Sport Mountain Travel Fun Action Female Sunglasses Cheerful Happiness Jumping Smiling Exercising Little Girls Tourist Resort Relaxation Exercise Athlete Muscular Build Alpine Skiing Horizontal Blue Male Husband Aggression Balance Little Boys Ski Boot Wife Snow Skiing Ski Pole Sports Glove Youth Culture Cold Moving Down
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Issues with Keywords:Highly Subjective Relaxation and exercise Recreation or sports
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Issues with Keywords: Inconsistencies Happy or cheerful Man and women Colorado or CO
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Issues with Keywords:Lack of Completeness Skiing Skiing, snow skiing, alpine skiing
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Issues with Keywords: Misspellings/errors Powdr, podwer Smokey Mountains
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Issues with Keywords
Highly subjective Inconsistencies/synonyms Lack of completeness Misspellings/errors Results: Undesirable search results!
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Solution?
Controlled vocabulary: A set of predefined words and phrases used to describe data.
1 of the top 5 ways to improve your search in digital asset management software: http://www.webdamsolutions.com/digital-asset-management/top-5-ways-improve-the-search-in-your-dam/
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Benefits of Controlled Vocabulary Scope Standardization Consistency and completeness Accuracy Pre-defined search criteria Time saver
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Types of CV: Flat List
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Types of CV: Taxonomy (Hierarchical)
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Types of CV: Classification Schemes
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Types of CV: Faceted
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Types of CV: Faceted
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Types of CV: Thesauri
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Types of CV: Ontologies
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Purchasing a Controlled Vocabulary Broad audience Generic data Well defined domain Example – common stock image database,
biological taxonomy Resources
www.taxonomywarehouse.com www.controlledvocabulary.com www.keyword-catalog.com
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Develop Custom Vocabulary
Business-specific needs Domains with no standard terminology in
place Example – Database of product images
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Where to use a CV?
Adobe Bridge Adobe Lightroom Photo Mechanic Apple Aperture Digital asset
management system
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How is a CV used?
Entering data
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How is a CV used?
Searching or retrieving data
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Developing a CV: Business Goals
Who is using your assets? Why are they using your assets? What is the scope of your audience? What is the background of your audience? Are there existing nomenclatures in your
industry or at your company?
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Developing a CV: Consider your Data Who is in the image? What is being depicted? When was it taken? Where was it taken? Why is the scene relevant?
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Wrap-Up
Recorded Controlled Vocabulary Webinar:http://www.damsuccess.com/discover/dam-primer-webinars/using-keywords/
Keyword worksheet: http://www.damsuccess.com/discover/best-practices/keywording/
Next up: Building the Frameworkhttp://www.slideshare.net/WebDAM/web-dam-webinarbuildingtheframeworkslides