Download - CPEx Audience & DMP – Data restart 2015
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AUDIENCE
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80+
WEB SITES75%
reach
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POZADÍ CPEX AUDIENCE
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Možnosti cílení na uživatele v RTB
• Různé zdroje dat• Velké množství uživatelů• Univerzální využitelnost
(výkon i branding)
• V ČR donedávna nedostupná
3rd Party DataRetargeting
• Velmi kvalitní data• Malý zásah• Nelze použít pro
prospecting
• V ČR od počátku motor RTB
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Cílení na uživatele je efektivní.
Zdroj: ComScore
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Sbíráme data o uživatelkách…
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… tedy o cookies
Foto Andrew Magill
Žena 25–30sociodemografie
Jezdí na snowboarduzájmy
Chystá se na dovolenounákupní úmysly
Shání hypotékunákupní úmysly
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0.00
0.25
0.50
0.75
1.00
Placement 1
branding
Placement 2
standard
Placement 3
leaderboard
RTB
admantX kategorie
RTB
placementy
CPEx kategorieCPEx Audience
LaL
CPEx Audience
PI koupě auta
CPEx Audience
PI leasing
Behaviorální
eCPM Konverze eCPA
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DMP – Data Management Platform
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Sběr dat
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Integrace
AAM
S2S
cookie
pixel
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Závěrem
• Cílení na uživatele funguje
• Flexibilita je pro nás klíčová
• Největším oříškem jsou integrace
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Czech Publisher Exchange
www.cpex.cz
Matěj Novák
matej zavináč cpex.cz
http://linkedin.com/in/matejnovak