Transcript
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Creative Problems

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Do not Succumb to Logic

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Have no “one right answer”

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And have too many wrong answers

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They are a bit like jokes – you often do not find out how good they really are until

after you have tried them out

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So how do we find the

solutions to these tricky challenges?

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Use Creativity!

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A Creative Solution

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Is “new” - else its not creative!

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Is “useful” - solves the problem

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Is “feasible” - in the real world

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But where is Creativity in an organization?

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Is it in its People?

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Is it in the Innovation Processes?

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Is it in the Products / Services / Business Models?

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Better have in all of them!

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Why?

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Because, in a Flat World

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Innovation will keep you on the map!

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Because, Hard work

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& Low Cost

Are no longer enough ...

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Remember:

Intellectual Arbitrage is here to stay!

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Creativity by individuals and teams is a starting point for innovation;

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Creativity is a necessary but not sufficient condition for Innovation.

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Also, Invention is required for Innovation to take place.

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Invention is a new idea that is turned into a tangible outcome.

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OTOH, Innovation is the conversion of a new idea into revenues & profits.

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Collate

Create

Commercialize

Collect & collate Ideas Engage complete business ecosystem Filter the collated ideas

Sponsor Prototyping / PoC SLDC / Project Management

Implementation Go To Market Social Marketing

C3 Innovation Methodology

(C) Cognizant Technology Solutions [Solutions & Innovations Group, CSP]

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Are you ready to Innovate?

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Start firing!


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