Critiquing Websites:First Impressions
critique guideline
First ImpressionsLong Term Relationships
Concept [ 構想 造意 觀念 ]
Themes + Experience + Composition = Concept
visual themes
Metaphors, references to things or stories that people are already familiar with
http://www.rsad.edu
Ringling School of Art and Design
Example of strong concept:
http://artschool.hkac.org.hk/www/eng/index.php
Art Center - The Art School
Example of weak concept:
http://www.nytimes.com
The New York Times
http://www.jwt.com/
J. Walter Thompson
Avoid metaphors that are too literal ( 言筌 , 直譯 )
strong composition
Mental maps that are easy to grasp
Think of the design as a city
Are there good devices for organization on the site?
http://www.sfmoma.org
San Francisco Museum of Modern Art
http://www.heritagemuseum.gov.hk
Hong Kong Heritage Museum
Example of the bad:
strong experience
like being in a movie, immersing in a story
http://www.designmuseum.org.uk
The Design Museum
http://www.cityu.edu.hk
a typical intranet experience