![Page 1: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/1.jpg)
#HugHelsinki
CRM, Sales Hub ja integraatiot
Hug Helsinki 5.6.2019
#HugHelsinki
![Page 2: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/2.jpg)
#HugHelsinki
Tervetuloa!Hug Leader Mika Ahonen
9.00 – 9.10
![Page 3: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/3.jpg)
#HugHelsinki
Se mitä myyt ei ole merkitsevää – se miten myyt on tärkeää
Jani Aaltonen, CEOSales Communications
9.10 – 9.40
![Page 4: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/4.jpg)
It's not what you sell, it's how you sell
@janiaaltonen
![Page 5: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/5.jpg)
![Page 6: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/6.jpg)
6x HubSpot impact awards
![Page 7: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/7.jpg)
Osaamistarpeet ovat muuttuneet
![Page 8: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/8.jpg)
![Page 9: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/9.jpg)
![Page 11: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/11.jpg)
Myynnistä ja markkinoinnista on tullut
digitaalinen ammatti
![Page 12: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/12.jpg)
Milloin ihmiset ovat verkossa
![Page 13: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/13.jpg)
![Page 14: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/14.jpg)
![Page 15: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/15.jpg)
![Page 16: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/16.jpg)
![Page 17: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/17.jpg)
![Page 18: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/18.jpg)
Mitä tapahtuu myynnissä?
![Page 19: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/19.jpg)
![Page 20: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/20.jpg)
James WattJames Watt FRS FRSE (/wɒt/; 30 January 1736 (19
January 1736 OS) – 25 August 1819)[1] was a Scottish inventor, mechanical engineer, and chemist who improved on Thomas Newcomen's 1712 Newcomen steam engine with his Watt steam engine in 1776, which was fundamental to the changes brought by the Industrial Revolution in both his native Great Britain and the rest of the world.
He developed the concept of horsepower,[2] and the SI unit of power, the watt, was named after him.
![Page 21: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/21.jpg)
James Watt - Höyrykone 1765
Flywheel
![Page 22: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/22.jpg)
Myyntiä kuvataan usein suppilolla (Funnel)
![Page 23: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/23.jpg)
Asiakkaat, jotka tulevat suppilosta ulos vaikuttavat suuresti asiakkaisiin, jotka
menevät suppilosta sisään.
![Page 24: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/24.jpg)
● Kuinka nopeasti pyörität pyörää?
● Kuinka paljon kitkaa pyörässäsi on?
● Kuinka pyörä on rakennettu - kuinka iso se on ja kuinka paljon se painaa
3 tekijää, jotka määrittävät kuinka paljon voimaa yrityksesi vauhtipyörä sisältää
![Page 25: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/25.jpg)
● Voimat tuhoavat toisensa
○ Kun myynti ja markkinointi ja asiakaspalvelu on eri siiloissa tyytymättömien asiakkaiden määrä kasvaa joka hidastaa liikettä
● Klassinen myynnin ja markkinoinnin kuilu hidastaa vauhtipyörää merkittävästi
○ Markkinoinnin, myynnin ja aspan yhteinen tekeminen kiihdyttää pyörää
● Siilojen poistaminen ja toimintojen yhdistäminen on avain
Liikettä lamaannuttavat voimat
![Page 26: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/26.jpg)
![Page 27: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/27.jpg)
![Page 28: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/28.jpg)
● Varastoi energiaa
● Mitä nopeampaa pyöritetään sen enemmän vauhtipyörä varastoi energiaa
● Mitä vähemmän kitkaa pyörässä on sen nopeampaa se pyörii ja sitä enemmän se tuottaa energiaa
● Vaikutusta myös siinä mitä suurempi pyörä on ja kuinka paljon se painaa
Flywheel - Vauhtipyörä
![Page 29: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/29.jpg)
Asiakaskokemus?
![Page 30: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/30.jpg)
https://en.m.wikipedia.org/wiki/Customer_experience
Customer experience (CX) is the product of an interaction between an organization and a customer over the duration
of their relationship.
![Page 31: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/31.jpg)
Asiakaskokemuksen rakennuspalikat
Asiakkaan matka Kohtaamispisteet
Ympäristö
![Page 32: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/32.jpg)
“Voinko luottaa sinuun?”
![Page 33: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/33.jpg)
Luottamuksen kriisi
![Page 34: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/34.jpg)
![Page 35: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/35.jpg)
Trust in business has eroded
![Page 36: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/36.jpg)
Marketing and Sales have a trust problemWho do you consider to be trustworthy?
![Page 37: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/37.jpg)
![Page 38: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/38.jpg)
Poista kaikki kitka.
![Page 39: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/39.jpg)
![Page 40: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/40.jpg)
“I sell books” “I sell what ever I want”
![Page 41: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/41.jpg)
Tuotteesi tai palvelusi on
10 x PAREMPIkuin kilpailijoilla
Tuote-aikakausi
Asiakkaasi kokemus on10 x KEVYEMPI
kuin kilpailijoilla
Kokemus-aikakausi
![Page 42: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/42.jpg)
![Page 43: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/43.jpg)
![Page 44: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/44.jpg)
![Page 45: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/45.jpg)
![Page 46: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/46.jpg)
ZALANDON SHOWROOM
![Page 47: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/47.jpg)
Jokainen valitsee itse suhtautumisensa
muutokseen
![Page 48: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/48.jpg)
Hyökkäys
Puolustus
Mikro Makro
![Page 49: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/49.jpg)
20% Itsepalvelua 80% Itsepalvelua
Tuote-aikakausi Kokemus-aikakausi
![Page 50: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/50.jpg)
3 mukaan otettavaa asiaa
● Rakenna päätöksesi dataan ja tietoon ● Investoi myynnin, markkinoinnin ja asiakaspalvelun
automatiikkaan ● Käytä kerättyä dataa kehittääksesi luodaksesi
kitkattomia asiakaskokemuksia
![Page 51: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/51.jpg)
Q&A
![Page 52: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/52.jpg)
![Page 53: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/53.jpg)
#HugHelsinki
HubSpot CRM and Sales Hub for Growth Acceleration
Lauren Futter, Partner Aquisition SpecialistHubSpot Inc
9.40 – 10.20
![Page 54: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/54.jpg)
HubSpot CRM and Sales tools for growth
acceleration
![Page 55: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/55.jpg)
● Introduction to the HubSpot CRM
● Prospecting using HubSpot Sales
● Sales Reporting
● Integrations
● Takeaways
TODAY’S AGENDA
![Page 56: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/56.jpg)
● Organize contact data
● Align your Sales and Marketing teams
● Forecast sales
● Scale your sales process
● Retain more customers and identify opportunities to upsell
Why implement a CRM?
![Page 57: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/57.jpg)
Organizations that use CRMs have increased rates of customer retention and satisfaction
![Page 58: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/58.jpg)
29% Increase in sales by using a CRM
8-14% Decrease in
average sales cycle
34% Increase in sales
team productivity
![Page 59: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/59.jpg)
6 steps to get started
![Page 60: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/60.jpg)
1. Connect your email inbox and install the Sales extension
- No need to manually record emails
- Start tracking your conversations with prospects
- Know at any time the status of your deals or the last interaction with a customer
- Get open and click notifications - know who is really engaging with you
![Page 61: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/61.jpg)
2. Import contacts
- Store all of your contacts in one place
- The more information we have here, the more strategic we can be in our outreach
- Use the HubSpot mobile app and business card scanner to update records on the go
![Page 62: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/62.jpg)
3. Create and save filters
- Segment contacts to arrive each day and action the most important contacts to follow up with
- Know who has replied/how many times they have been contacted
- Use a strategic approach based on different areas of focus
![Page 63: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/63.jpg)
4. Define your deal stages
- Lay out your sales process visually
- See where each potential sale is at and identify roadblocks
- Give each stage a probability to forecast likelihood to close
![Page 64: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/64.jpg)
5. Integrate your website
- Track website activity
- Send form submissions (new contacts) directly into HubSpot
![Page 65: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/65.jpg)
5. Invite your team
- Add as many users as you want and control their access to contacts, tools and features
- Continue to collaborate and always be keeping your data up to date
![Page 66: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/66.jpg)
Sales
![Page 67: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/67.jpg)
![Page 68: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/68.jpg)
Customers
![Page 69: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/69.jpg)
1. Remove friction from every part of the customer acquisition process
2. Use your sales process to turn your customers into promoters
![Page 70: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/70.jpg)
Why your business needs a sales process
1. Scalable, predictable and an easy way to learn for new hires
2. Easier to measure which parts of the process work or don’t work well
3. Makes it easier to quickly filter out bad-fit prospects
4. Saves time and enables you to qualify out
5. It’s a simple, structured and pleasant buying experience for the customer
![Page 71: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/71.jpg)
Prospecting using HubSpot Sales
![Page 72: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/72.jpg)
50% of Sales Time is wasted on unproductive prospecting
Lead List
Research x Prioritisation x Preparation x Vidyard x Iterative Prospecting
Prospecting =
![Page 73: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/73.jpg)
PROSPECTING
![Page 74: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/74.jpg)
Managing leads: The Process
● QL - 5 min SLA to call back
● CRM Views
○ Recent Visit
○ Pricing Page
○ Recent QLs
● Prospecting Sequences
○ Recent Visits
○ Pricing Page View
○ Getting Started with HubSpot
![Page 75: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/75.jpg)
Be Smart
![Page 76: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/76.jpg)
HubSpot Sequences toolAvailable from Sales Starter
![Page 77: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/77.jpg)
HubSpot Sequences tool - summary
● Create a cadence (timed intervals) for your outreach so you are contacting a company multiple times (based on the rating of the lead)
● Get suggestions - HubSpot automatically pulls in suggestions for content, such as recent twitter posts from that company
● Use personalisation tokens - using the information you already know about the prospect, save time and ensure your outreach feels personal
● Insert tasks and call reminders - calling is not dead yet! Never forget to follow up on hot prospects
![Page 78: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/78.jpg)
Prospecting Sequence
Prospecting SequenceActivity Process
High / Med Rated Leads 10 attempts: Calls / VM’s / VidYards + Emails (Sequences)
Low Rated 5 Attempts: 2 Calls / VM’s / VidYards + 3 Emails (Sequence)
New Leads / Conversions Call within 5m: Connect / VM / VidYards + Enrol in a sequence
Site Revisits Check their timeline & when you last contacted. If reasonable space of time - reach
out and connect
![Page 79: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/79.jpg)
HubSpot Quotes and Products toolsAvailable with Sales Professional and Enterprise
![Page 80: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/80.jpg)
HubSpot Products and Quotes tools - summary
● Import products and services into HubSpot to save time entering and building deal information and quotes
● Start to measure what you sell more of - and understand why!
● Integrate with your Ecommerce store to create abandoned cart campaigns or resell / upsell to your existing customers
● Have more control over what goes out - are your sales people discount happy? Check your quotes before they go to prospects
● Create a seamless buying experience for your customer - they can see exactly what they are purchasing and sign in real time
![Page 81: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/81.jpg)
Sales Metrics
![Page 82: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/82.jpg)
“What gets measured gets managed”
- Peter DruckerThe Practice of Management
![Page 83: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/83.jpg)
WHAT ARE YOUR SALES CONVERSION RATES?
![Page 84: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/84.jpg)
![Page 85: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/85.jpg)
EXAMPLE OF B2B SALES PIPELINE
![Page 86: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/86.jpg)
Integrations
![Page 87: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/87.jpg)
Video Prospecting
1. 82% of all consumer internet traffic will come from video by 2020
2. Reduce (cold) prospecting barrier
3. Very easy way to prospect → Stand out → Immediately add value to potential end clients
![Page 88: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/88.jpg)
Vidyard
● The easiest way to generate new business opportunities → Selling like a marketer
● 300% growth in prospecting response rate
● Video - unique approach (for now!) Be an early adapter
![Page 89: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/89.jpg)
Gong
● Analyzes HubSpot dialer calls and shows you what separates your best reps from the rest
● Captures every customer call, web conference, and email.
● Direct insight into how deals are progressing and what you could be doing better.
![Page 90: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/90.jpg)
LinkedIn Sales Navigator
● Bring information from Sales Nav directly into HubSpot
● Icebreakers - view shared connections, experiences, and interests, plus a link to the contact's recent activity stream.
● Related leads - quickly find other leads at the same company and add them to your Sales Navigator leads list.
![Page 91: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/91.jpg)
Thank You
![Page 92: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/92.jpg)
#HugHelsinki
Panel Discussion: Integrating HubSpot for
Growth Acceleration purposesSanna Haapio, ONEiO
Lauren Futter, HubSpotJoni Laukkonen, Sales CommunicationsJani Aaltonen, Sales Communications
10.20 - 11.00
![Page 93: CRM, Sales Hub ja integraatiot · 06/05/2019 · James Watt James Watt FRS FRSE (/wɒt/; 30 January 1736 (19 January 1736 OS) – 25 August 1819) [1] was a Scottish inventor, mechanical](https://reader033.vdocuments.pub/reader033/viewer/2022060406/5f0f887c7e708231d444a27b/html5/thumbnails/93.jpg)
#HugHelsinki
Kiitos!Thank You!