Download - Crm telenet
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Business development cycleO-Phase & C-Phase
Presentation by: Liene Gallego, Els Geerts, Lynn Hoofteer, Anaïs Crabs & Nona Van de Velde
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Table of contentsIntroduction
•O-Phase•C-Phase
De Lijn
•O-Phase•C-Phase
Telenet
•O-Phase•C-Phase
New Holland
Conclusion
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De Lijn: O-PhaseOwn Vision The company
Occupants People without drivers licenceYouthPeople avoiding traffic jams
Youth65+Employees
Objects An ecological, cheaper and less stressful way to travel
Durable and qualitative way to travelMultimodality
Objectives Get people to their destination Get people to their destinationOrganization Traveller
GovernmentParents
TravellerGovernmentEmployers
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Operations Good pricesConvenientGood schedule
Point-of-entry campaignsDevelopmentNew Products
Occasion Start of school yearVisiting a cityNo other ways of transport
Events
Outreach Flanders and Brussels Flanders and Brussels
Own Vision The company
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De Lijn: C-Phase
Cost to the buyer
Ticket
Season ticket
Convenience of buying
Text-ticket
Online
Ticket Office
On the bus
Concept
No stress
Environment-minded
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Communication
InternetRadio
TelevisionMagazines
NewspapersAlong the road
Consistency
Helps you every time in the same way
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Telenet: O-PhaseOwn Vision The company
Occupants Private individualsCompanies
Private individualsBusinesses
Objects One subscription for all devises Market leader telecommunicationGreat performance and amusement value
Objectives TVSocial life
Intersection of television, internet and telephony
Organization FamiliesBusinesses
FamiliesBusinesses
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Own Vision The companyOperations Better prices
Faster than competitorsBetter customer services
Focus on clients and innovationInvestment in superfast internet and mobile services
Occasion Buying new technologiesDissatisfaction competitors
Innovation
Outreach Belgium, Belgians on vacation Flanders, Brussels
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Telenet: C-Phase• Have a TV, computer, mobile phone and landline• Subscription• …
Cost to the buyer
• Telenet shops• Salesmen• Online
Convenience of buying
• Fast internet• Wide range• …
Concept
• Social media• Website, telephone• Telenetshop
Communication
• 6,7/10Consistency
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New Holland: O-PhaseOwn Vision The company
Occupants WholesalersFarmersContractors
Producers of cropsFarmersWinegrowers
Objects Harvest fasterWork more efficientQualitative machines
Enhanced productivityAccessible technologiesUser-friendly machinery
Objectives HarvestFeed cattle
HarvestFeed cattleSoil transport
Organization B2B B2B
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Own Vision The companyOperations good price/quality ratio
Brand awarenessdealers
Total aidAdviceReliable partner
Occasion Company growNew technologies available
Outreach Worldwide Worldwide
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New Holland: C-Phase
Cost to buyer
Between €60.000 and €260.000
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Communication
Brand awareness
Facebook page
Agricultural fairs
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Thank you for listening