Download - cross cultural communication
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BY- SAURI PRASAD
PATRASec.-A,MBA
DMS-SOM
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A Communications Model
What is “Culture”? Good Cross-Cultural Communicators
High-Context Cultures
Low-Context Cultures
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Channel
Sender Message Audience
Feedback
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Context
Channel
Sender Message Audience
Feedback
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Provides patterns of acceptable behavior & beliefs.
May be based on….NationalityRace and ReligionHistorical Roots…All of the Above
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Aware values & behaviors not always “right.”
Flexible & open to change.
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Sensitive to verbal & nonverbal behavior.
Aware of values, beliefs, practices of other cultures.
Sensitive to differences within cultures.
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HIGH CONTEXT Vs LOW CONTEXT
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Infer information from message context, rather than from content.
Prefer indirectness, politeness & ambiguity.
Convey little information explicitly.
Rely heavily on nonverbal signs.
Asian Latin American Middle Eastern
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Rely more on content rather than on context. Explicitly spell out information.
Value directness. See indirectness as manipulative.
Value written word more than oral statements.
European Scandinavian North American
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Japan China
India Mexico
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