Download - CV - Gian Carlo Mata 2015
DECEMBER
2014PRESENT
2015TRADE MARKETING COORDINATOR
PUMA MIDDLE EAST & EAST AFRICA
Responsible for all PUMA Branding requirements for monthly campaign launches.
Analyzes product buy-in for all wholesale customers & propose branding for each of their stores according to their current products & products to be received.
Conceptualize & create mock ups to visualize the outcome of projects for both parties to approve.
CoordinateCoordinate with advertising agencies, contractors & suppliers in the region for all branding, POPs & furniture production plus delivery, shipping & installation.
Artwork print ads for Magazines/News Paper Ads, Billboards, Events & Out-of-the-box Campaigns.
Prepare & send wrap up reports to PUMA International for all implemented campaigns.
Adapts global campaign brand guidelines to fit all customer requirements & the customs of the Middle East.
PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.
Puma Regional Showroom Preparation for Sell-Ins.
SKILLS
BRANDS
TIMELINE
+97155-2280888+97150-5514619
[email protected]@puma.com
Gian Carlo D. MataTRADE MARKETING COORDINATOR BTL & E-COM
CURRICULUM
VITAE
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SEPTEMBER
2005OCTOBER
2011SENIOR VISUAL MERCHANDISERAL MADANI GROUP OF COMPANIES
In-charge of merchandising over 35 Stores of 6 INTERNATIONAL BRANDS all over UAE, Oman, Bahrain & Kuwait (Levi’s, Docker’s, HangTen, Naf Naf, Gas, Chevignon & Blush)
In-charge of all posters, flyers, advertising graphics & all POS materials for all stores.
Coordinate with advertising companies from production to implementation.
Handle 16 “in-store” VM’s including overseas stores in Oman & Bahrain.
Coordinate with franchisees to update them with the new window concepts.
Conduct training sessions & hands-on training for all the “in-store” VMs.
Design & implementation of window & in-store concepts for every seasonal campaign.Design & implementation of window & in-store concepts for every seasonal campaign.
Plan yearly VM Calendar.
Conceptualize windows for all Hang Ten stores every season & on special occasions.
DECEMBER
2011DECEMBER
2014VISUAL MERCHANDISER (REGIONAL)
PUMA MIDDLE EAST & EAST AFRICA
Maintain VM & campaign consistency across the region according to the brand’s International Standards through Mock ups, Planograms & VM Guides.
Coordinates with advertising agencies, contractors & suppliers for POP production & installation.
Visual merchandising during Campaign Launches for Puma Stores, Shop-in-Shops & other Retail Outlets. (ie. Sun & Sand, Level Shoe District, Go Sports, etc…)
ProvidesProvides Marketing & VM Support to over 400 Stores all over the region. (Stand-alone Stores, Shop-in-Shops & Retail Outlets in the region.)
Artworks for Magazine/News Paper Ads, Billboards, Events, Out-of-the-box Campaigns.
Conducts hands-on VM Training.
PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.
Puma Regional Showroom Preparation for Sell-Ins.
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INFO
EDUCATIONAL BACKGROUND
AUTOCAD DRAUGHTSMAN - CADGROUP DUBAI U.A.E.Certified Draughtsman by Emirates Education Center
BACHELORS OF SCIENCE IN NURSING - PHILIPPINESDe Los Santos STI - Manila (Undergratuate)
GRAPHIC & WEB DESIGN - PHILIPPINESInformatics Computer Institute - Manila
SECONDARY EDUCATION - PHILIPPINESSan Sebastian College Recoletos - Manila
PRIMARY EDUCATION - K.S.A.International Philippine School - Al Khobar
NATIONALITY: Filipino
CIVIL STATUS: Married
DATE OF BIRTH: 20th September 1986
LANGUAGE: English, Tagalog & Arabic (Lived in KSA from 1991-2000)
HOBBIES: Photography, Videography & Travel
SPORTS: Basketball, Boxing, Table Tennis, Bowling, Football & Swimming Swimming
OTHERS: UAE Drivers License
PERSONAL DATA
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