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Jakten på Steve Jobs-koden
Av Dag Inge Fjeld
Kommunikasjonsrådgiver og Høyskolelektor II ved Markedshøyskolen
First Tuesday, Bergen 15.11.11
torsdag 17. november 11
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Assosiering
Eksperimentere
Observere
Utfordre
Nettverke
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Observere. Utfordre.
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- Reed college i 6 + 18 mnd- India- Zen Buddhisme
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1. Banna bein. Jobs må ha lest von Clausewitz
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1996 - 1997
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- "Whether they stand alone or are acquired, Apple as we know it is cooked. It's so classic. It's so sad."Forrester Research 25. januar 1996, sitert i New York Times
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- "There was so much magic in Apple Computer in the early '80s that it is hard to believe that it may fade away. Apple went from hip to has-been in just 19 years."BusinessWeek, 5. februar 1996
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2. Jobs kunne sin Dylan
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- Alltid være i bevegelse.- Produktdrevet fokus som wow-effekt i markedet.- Aldri fokusgrupper.
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3. Management a lá The Beatles
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They were four guys that kept
each other's negative tendencies in check; they balanced each
other.
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Steve Jobs får virkelig Gerd Liv Valla til å fremstå som en
pusekatt
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Produktutvikling a lá Strawberry Fields
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Den beste produktutviklingen skjer utifra desperasjon.
Kapitaliser på motkulturen. Forstå teknologiens rolle i en sub-kultur, som blir mainstream gjennom samfunnsprosesser.
Vær produktdrevet som leder, og vær din egen fokusgruppe.
Du leder best når du tar inn over deg at ekspertsfæren bare er mennesker de også.
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