Download - Design de Embalagens | Carlos Zardo Jr
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Design de Embalagens
Carlos Zardo Jr. 24Out13
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Vivemos em uma sociedade
bombardeada por
marcas.
Zcarloszardo
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Uma quinta-feira qualquer...
7:00
7:15
7:30
7:35
8:00
9:00
12:30
20:00
22:00
01:00
21:30
carloszardo
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carloszardo
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Utilizamos as disciplinas do design para transformarproblemas em oportunidades com foco em geração de valor.
carloszardo
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carloszardo
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Designers=
carloszardo
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Drawing
Dibujo
Desenho
Design =
carloszardo
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=Design
carloszardo
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Z
Designcriatividade
estratégia= +
Z
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Gosto!
PrecisoE se...
Comprar Recomendo
Interação humana=Design
carloszardo
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“Será que realmente
sabemos o que achamos que
sabemos ou há uma forma
diferente de abordar esta
oportunidade?”Marty Neumeier
=Design
carloszardo
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Trabalhamos e vivemos na
busca incessante de construir
marcas.
Percepção
carloszardo
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Al Ries | Jack Trout - As 22 Consagradas Leis de Marketing
Marketing não é sobre produtos
como as pessoas entendem os produtos
features ou
qualidademas sobre percepções.
carloszardo
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Qual dos dois é:
R$ 4,30 R$ 3,59
- Sabor chocolate?
- Maior?
- Melhor qualidade?
- Modificador de sabor do leite
carloszardo
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Mas afinal:
Para que serve embalagem?
carloszardo
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Inovar
Promover
Vender
Comunicar
Valorizar
Presentear
Reforçar atributos da marca
Permitir acesso ao produto
Acompanhar tendencias
Sustentabilidade
Armazenar
Identificar
Conter
Proteger
Transportar
carloszardo
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+ EmbalagemDesign
carloszardo
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Unique Selling Proposition Produto físico faz a diferença fundamental, não a marca50’s
Lindstrom, Martin - BrandSense carloszardo
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60’sEmotional Selling Proposition Produtos similares eram vistos
de forma diferente devido a um vinculo emocional.
Lindstrom, Martin - BrandSense carloszardo
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70’s
Organizational Selling Proposition A corporação por trás da marca é de
fato a marca. Distinção pela filosofia da organização.
Funcionários como embaixadores.
Lindstrom, Martin - BrandSense carloszardo
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90’sBrand Selling Proposition A marca é mais forte que as
dimensões físicas do produto. O consumidor fixa-se mais na
marca que nas histórias.Lindstrom, Martin - BrandSense carloszardo
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00’sIndividualized Selling Proposition
As marcas pertencem cada vez mais aos consumidores.
Lindstrom, Martin - BrandSense carloszardo
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E no futuro?presente?- Necessidade de uma crença !
- Religiosas e sensoriais !
- ID própria - mensagens, formas, símbolos, rituais e tradições
Lindstrom, Martin - BrandSense carloszardo
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Como serão as embalagens no futuro?
carloszardo
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Elas serão do consumidor!
carloszardo
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carloszardo
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Meu, todo meu...
carloszardo
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carloszardo
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carloszardo
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Embalagens respeitarão conceitos verdadeiros de
sustentabilidade!
carloszardo
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carloszardo
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carloszardo
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Funny, isn’t it?
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O ponto de venda encantará
os consumidores. (e as embalagens
fazem parte disso...)
carloszardo
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carloszardo
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www.youtube.com/watch?v=j_zoHUykPi4
carloszardo
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carloszardo
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Embalagens irão além do produto.
carloszardo
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Embalagens mostrarão que as empresas entendem e respeitam a cultura de
seus consumidores.
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Luís Fernando Valentim - Cuiabá
http://www.youtube.com/watch?v=CH6pvoDQQTI
carloszardo
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•Pintar é profissão de cego.Ele não pinta o que vê, mas o que sente.
Pablo Picasso
Lembrem-se...
carloszardo
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Obrigado!
carlos.zardo
Carlos Zardo Jr.
CZardo
czardo
!
www.maispacking.com.br
@carloszardo
czardojr
carloszardo
WWW
11 9 9911-5927