Download - Detalhando o poder do dado digital
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DETALHANDO
O PODER DO
DADO DIGITAL
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Cenário
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?
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Além da fraude
existe outro detalhe...
O BANNER FOI
VISTO?
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t
Ad viewability
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28% Viewable
67% Viewable
62% Viewable
58% Viewable
60% Viewable
3% Viewable
Ad Viewability
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Auditoria
gera dados mais
confiáveis.
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Também ajuda
entender melhor
o consumidor
multi-plataforma
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93%
4%
3%
Desktop
Smartphone
Tablet
Devices – Dez/12
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86%
11%
3%
Desktop
Smartphone
Tablet
Devices – Dez/13
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32%
1% 10%
57%
Android
BlackBerry
MTK - Java
iOs
Mobile OS – Dez/12
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47%
0%
4%
49%
Android
BlackBerry
MTK - Java
iOs
Mobile OS – Dez/13
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48%
34%
6%
10%
2%
sudeste
sul
centro oeste
nordeste
norte
Regiões – Dez/12
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44%
33%
6%
15%
2%
sudeste
sul
centro oeste
nordeste
norte
Regiões – Dez/13
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Social Direct Search
Origem de Acesso – Dez/12
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Social Direct Search
Origem de Acesso – Dez/13
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Ask Bing Google Search Yahoo!
Buscadores – Dez/12
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Buscadores – Dez/13
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Facebook Google + Tumblr Twitter
Social Network – Dez/12
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Social Network – Dez/13
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