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Hunting for Unicorns: The User Experience Talent Gap

Presented bySteve Walker and Allison JoyceExperis Global Content Solutions

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

The User Experience Talent Gap

Difficult to find an individual who…

• Understands usability

• Understands content management

• Is a graphic designer

• Is an effective writer

• Is creative

• Is business-minded, pragmatic

Photo: Gargoyle at Linlithgow Castle, Scotland. Source: iStockPhoto

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Hunting for Unicorns

What we’ll cover today:

• How to find the rare souls who know how to design and build a good user experience

• Can these skills be taught?

• Where do you find quality resources?

• When do you hire, contract, or use consultants?

• How do you evaluate their abilities?

• How do you nurture and keep good talent?

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Your Guides

Steve Walker

Senior Director, Global Content Solutions

@_SteveWalker

Allison Joyce

Marketing & Communications Specialist

@allisonyjoyce

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Experis Global Content Solutions – Holistic Approach to Content

Good user experience considers all aspects of content creation, management, and delivery.

Globalization Strategy

AuthoringUser

Experience

EnterpriseContent

Management

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Customer Experience/User Experience Talent Management

Sample Roles – North America & global:

• Digital Marketing Experts

• Content Strategists

• Web Designers

• Information Architects

• Multilingual talent

• Usability designers/testers

• Analytics

Recruiting

Consulting

Community Management

Job Assistance

Talent Management

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What is User Experience Exactly?

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

What Isn’t User Experience?

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

?Poll Question One

• In the past 12 months, my biggest need has been for:

– Content strategists

– User experience designers

– Web developers

– Information architects

– We’re pretty well covered right now

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Who is a Unicorn?

Anyone who can do several of these roles…

User Experience

Director

User Experience

Architect

User Interface Developer

User Interface Designer

Graphic Designer

Information Architect

Taxonomist

Project Manager

Content Strategist

Copywriter

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Where are all the Unicorns?

Geographies – Generally big cities where design and technology thrive

• NYC, San Francisco/Silicon Valley, Austin

• Don’t want to relocate

Enjoy interaction with others, shared learning and community

• Meetups

• Word of mouth

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Content Strategists

Unwilling to Relocate: 92.1

Willing to Relocate: 7.9

Source: CareerBuilder

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Content Strategists

Male: 49.4%

Female: 50.6%

What is their gender?

Source: CareerBuilder

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

User Experience Designers

Source: CareerBuilder

Unwilling to Relocate: 87%

Willing to Relocate: 13%

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Male: 100%

What is their gender?

User Experience Designers

Source: CareerBuilder

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Source: CareerBuilder

Unwilling to Relocate: 87%

Willing to Relocate: 13%

User Interface Designers

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Male: 75%

Female: 25%What is their

gender?

Source: CareerBuilder

User Interface Designers

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Source: CareerBuilder

Unwilling to Relocate: 85%

Willing to Relocate: 15%

Information Architects

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Male: 70.3%

Female: 29.7%What is their

gender?

Source: CareerBuilder

Information Architects

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?Poll Question Two

• My challenges right now are:

– Constrained budget for resources

– Lack of qualified talent

– Finding the right fit for our company culture

– Assessing our team’s skills to determine where to fill gaps

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Source: CareerBuilder

Unwilling to Relocate: 84.1%

Willing to Relocate: 14.9%

Web Designer

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

Male: 69.3%

Female: 30.7%What is their

gender?

Source: CareerBuilder

Web Designer

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Can I Train Staff to Become Unicorns?

Assess willingness

to learn, plus natural

aptitudes

Organized

Loves efficiency

Esthetic sense or talent

Drawn toward process improvement

Technical aptitude Ongoing learning in technologies

Creative

Curious

Multidisciplinary

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How Should I Bring in UX Talent?

Hire Long-term, ongoing needsDefine requirements thoroughlyDedicated resource available

ContractShort- or longer-term engagementTry on the fit for talentGood for focused projects or related projects

Professional Services

Choose an agency to do the work• No hiring necessary• Good for project work

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How Should I Evaluate Their Skills?

The portfolio is key.

• Candidates should have several clear examples of their work

– Live websites

– Wireframes for projects underway

– Sitemaps

– Webpage layouts Patterns Palette Buttons, fonts, photo usage

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In Portfolio Review, Look for…

Esthetics

Design• Color palette• Clear focal point

Appeal • Overall pleasing

display

Pattern usage• Menus, navigation

make sense

Functionality

Ease of use• Tasks or calls to

action are clear

Logical flow of content• Structure or

architecture makes sense

• Don’t feel lost using the site

Content

Tone is consistent• Body copy

• Display copy

Copy is easy to understand• Clear messages

• Readability

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Experis Webinar – Hunting for Unicorns: The User Experience Talent Gap

?Poll Question Three

• What type of talent serves your current UX needs?

– Staff/employees

– Consultants – part time, full time, contract

– An agency – completely outsourced

– We don’t do any UX work now.

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How Can I Keep My Unicorn Happy?

Competitive compensation

Telecommute

Flexible PTO

Clear goals

Timelines

Empowered to act

Room to be creative

Opportunity to define solutions

Open communication Flexibility Structure

PayQuality of life

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Talent Gap Solutions

Pay Hard Skills, Experience

Personality, Intelligence

Sector Acumen

Work Conditions

Perception of job, company, place

Continuous branding/differentiation/ visibility • •Reevaluate talent ecosystem/reach, explore passive candidates • • • •Hire for general competency, train, mentor • • •Reconfigure start-up packages • •Add virtual work options • • • •Outsource/Hyperspecialize • • • • •Select technology to optimize staff contribution • • • •Refocus tech education, academic alliances • • • • •Existing staff: develop, knowledge management, engagement • • • • •

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Top Drivers of Engagement

Engagement:

“…a heightened emotional connection that an employee feels for his or her organization, that influences him or her to exert greater discretionary effort to his or her work.”

- The Conference Board

Work processes – ability to apply skills

Learning and development opportunities

Culture

Senior leaders

Communication

Structure, roles and capability

Recognition and reward

Customer focus

Strategy

Immediate manager

Questions

Thank You!

Allison [email protected](805) 252-6039@Experis_GCS

Steve [email protected](804) 521-5255@_SteveWalker

ExperisSpark.com • www.Experis.us/GCS


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