Download - Dirk Spencer - The Candy Maker Exercise
The Candy Maker Exercise
Systematically Create
Resume Content
With Dirk Spencer
Social Media Recruiter
Creator of Resume Psychology
©
Got Resume
Content?
Sara Elf Candy Maker
North Pole [email protected]
Professional Experience
Candy Master, Inc February 2000 to Present
Candy Maker Elf Village, NP
• Make Candy
• Sell Candy
Masters of Candy, LLC March 1935 to January 2000
Candy Maker Elf-In Way, NP
• Made Candy
• Sold Candy
Candies R US January 1881 to January 1935
Candy Maker Elf-In Way, NP
• Made Candy
• Sold Candy
Impressed?
What Do
You Know
About
The Candy
Maker?
Made Candy
Sold Candy
What
We
Don’t
Know?!
A Lot!
What kind of
Candy?
How was
the Candy
made?
How was the
Candy sold?
Where did
it happen?
How much
Candy
we talking
about?
The Technique
RECONSTRUCT YOUR
WORK VOCABULARY
HOW?
WORD ASSOCIATION
…AND?
Make
a
List
Already
WHY?
Re-Master
Job
Vocabulary
Off-Load
Short-Term
Memory
The
Benefit?
Reduce
Negative
Stress
What are
The Candy
Maker’s
3 Words?
Step 1
Create a List
By Keyword
Step 2
Discern the
Level of Granularity
What are you using:
High Level
– Eye in the sky concepts
Low Level
– Down in the weeds concepts
Which granularity
works best?
It
Depends
on 3 things…
…what is missing on the
Resume
…what the Job Requires
…Your level of
Effort
Next?
Manage These 5 Things:
Biases
Rationalizations
Assumptions
Ignorance
Hubris
List Making
101
Unpacking “Candy”
Two Words:
Hard and Soft
Hard and Soft varieties:
Mints
Suckers
Gums
Licorices
Jelly Beans
Jaw Breakers
Fish
What Kind of Candy?
• Lemon Drops
• Peppermint Sticks
• Chocolate Bars
• Fudge Bark
• Candied Almonds
• Candied Peanuts
• Chocolate Covered Fruit
• Marsh Mellow Chicks
• Holiday Candy
Which Holiday Candy?
• Valentine’s
• Christmas
• Easter
• Rosh Hashanah
• Hanukah
• Halloween
• Decorative Candy
What Decorative Candy?
Foil Wrapped
Velvet Boxes
Baskets and Bows
Bags and Ribbons
Heart Shaped Containers
Egg Shaped Containers
Tree Ornaments
Unpacking “Made”
Two Words:
Mix and Process
Mix and Process Concepts:
• Combine
• Swirl
• Separate
• Pack
• Cook
• Bake
• Pour
• Liquefy
• Chemical Reaction
• Pulling
• Stretching
Made: Tools of the Trade
• Spoons
• Forks
• Spatulas
• Marble Tops
• Rolling Pins
• Electric Mixers
• Copper Bowls
• Molds
• Forms
• Measuring
Made: Ingredients
• Sugar
• Spice
• Flavoring
• Flour
• Salt
• Baking Soda
• Fruit
• Cocoa
• Syrup
• Butter
Unpacking “Sold”
Two Words:
Retail versus Wholesale
Sold: Retail versus Wholesale
• Over the counter
• E-Commerce
• Mail Order
• Commercial Shipping
• Cash
• Check
• ATM
• Credit
• Accounts Receivable
Sold: Slice-n-Dice the Numbers
• Gross Sales
• Net Sales
• Net Costs
• Profits by Product
• Per Day Sales
• Per Week Sales
• Per Month Sales
• Per Quarter Sales
• Annual Sales
• Bulk Pricing
• Unit Pricing
• How Many
• Which Kind
Sold: What & Who
• Packages
• Baskets
• Boxes
• Bags
• Seasonal Sales
• Holiday Sales
• Catering Sales
• Special Occasions
• Weddings
• Graduations
Ask yourself…
…what is missing?
Step 3
Create a
“Thought” Template
Thought Template
Has Parts
You Must use
of the parts…
Concept Behind
Thought Template
• Efficient brain storming
• Simplify content collection
• Defeat unconscious competence
Thought Template Parts:
ACTION THING ENVIRONMENT QUANTITY
Thought Template Rules
• Always start with an Action Word
• Every thought starts with an Action
Word
• Back fill remaining columns
• Use at least 3 of the 4 columns
Thought Template Outcome
• Generate Complete “Thought”
• Off-load short-term memory
• Become reacquainted with your
expertise
Action Word Synonyms
• Allow the content to be presented
from multiple angles
What the Thought Template Is
NOT :
• Generating “Complete” Sentences
Step 3
Turn Thoughts
into
Sentences
This?
Mixed and measured ingredients
per company recipe for hard candy
selling 500 pounds per week
Or These???
• Mixed ingredients per company
recipe for holiday hard candy
• Sold 500 pounds of hard candy per
week
• Measured flavor compounds to
form hard candy slurry
Which is Easier to…
• Understand?
• Read?
• Believe?
• See?
This?
• Molded jelly beans and licorice
using marble top and roller pin
techniques to mold pieces and sold
$100 worth of product per day.
Or these?
• Molded jelly beans using marble
top and roller pin technique.
• Shaped licorice ties free-hand for
customized orders.
• Sold $100+ in soft candies per
day.
Which is Easier to…
• Understand?
• Read?
• Believe?
• See?
This?
• Increased production by 200%
during Easter promotion by
scheduling vendor product
deliveries to coincide with staged
mixing methodologies.
Or these?
• Increased production by 200%
during Easter promotion.
• Scheduled vendor deliveries with
staged mixing methodologies.
Which is Easier to…
• Understand?
• Read?
• Believe?
• See?
This?
• Used copper mixing bowls, steam
kettles and brass molds to produce
1,000 hard candies weekly
Or these?
• Used copper mixing bowls to
combine specialty hard candy
ingredients.
• Used steam kettles to melt hard
candy pieces.
• Used brass molds to produce
1,000 hard candies weekly.
Which is Easier to…
• Understand?
• Read?
• Believe?
• See?
Step 4
Sentence Debrief
Be able talk about the same
event or project from different
angles
Getting to Sentences
Sentence Extrapolation
500 pounds a week can become: -
500lbs X 52 weeks = 26K lbs yearly
Tell a Specific Story Already
$100.00 a day can become: -
300 days X $100 =$30K annually…
Mention Specific
Methods / Tools / Recipes:
Notice how details about the
common behavior or techniques
does not generate questions about
the behavior?
It creates an impression of a
candidate who knows how to get
things done!
Money / Units Sold:
Notice how a subtle detail about
items sold does not generate a
question about the amounts?
It creates an unspoken confidence
the candidate knows the
importance of the business!
Dirk Spencer – Social Media Recruiter
• [email protected] - 214-295-8687 - @DirkInDallas
• http://www.linkedin.com/in/dirkindallas
• Slideshare.Net/Dirk Spencer
• Dirk is a former DOD Computer Specialist turned Recruiter and Social Media Tactician.
• He is the creator of "Resume Psychology – Get the Offer Not the Interview©.
Dirk Spencer – Social Media Recruiter
• Beyond resumes, Dirk’s expertise includes talent acquisition, deep-web sourcing, social media recruiting and linguistics.
• He has been an agency recruiting, contract recruiting and corporate recruiting.
• Dirk is regularly invited to speak to career groups, industry recruiters and professional organizations on resume strategies, network tactics, sourcing and communication strategies and professional branding using social media.
Dirk’s recruiting experience includes:
Information Technology
Telecomm
Semiconductor
Banking
Consumer Goods
Accounting
Finance
Project Management
Engineering
Executive Leadership
Networking
Aviation
Defense
Supply Chain
Software Development
Fast Moving Consumer Goods
International
Dirk has worked for these companies
Previous Recruiter Events / Speaker Mentions
• Dallas Fort Worth Texas Recruiter Network (DFWTRN)
• Executive Search Owners Association (ESOA)
• Inter-City Personnel Associates (IPA) Associates Food & Beverage
• Pikes Peak Recruiter Network (PPRN)
• Texas Regional Infrastructure Security Conference
• The Rick Gillis Radio Show in Houston, Texas ESPN Radio
• CareerRocketeer “The 150+ Experts on Twitter All Job Seekers Must Follow
• The Fort-Worth Star-Telegram
Previous Speaking Events - Professional Organizations:
• Colorado Association Healthcare Executives (CAHE) Annual Conference
• Meeting of the Minds Conference
• Irving-Las Colinas Chamber of Commerce Breakfast of Champions
• North Texas Small Business Summit
• TalentNet Live Social Recruiting Conference
• Frisco Connect Job Seeker Strategy Summit
• Texas Small Business Summit
• Texas Regional Infrastructure Security Conference
• American Society of Quality (ASQ)
• Texas Workforce Commission Veterans Support Group
• Intuit Women’s Network
• International Institute of Business Analyst (IIBA)
• National Investor Relations Institute (NIRI).
Previous Speaking Events Ecumenical & Volunteer Organizations
• St. Jude Career Alliance a Chapter of the Catholic Career Development Community (CCDC) • Career Counseling Group (CCG) of DFW Islamic Association of North Texas (IANT) • Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI) • Crossroads Bible Church (CBC) Career Transition Workshop (CTW) • Jewish Family Service (JFS) • Career Jump Start - First United Methodist Church Richardson (FUMCR) • Carrollton Career Focus Group (CFG) • Carrollton City Job Hunt 101 • Custer Rd Church Job Net Plano • Fort Worth Career Search Network (FWCSN) • MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN) • McKinney Trinity Presbyterian Church Career Transition Network (CTN) • McKinney Workforce Networking • Preston Trail Job Network (PTJN) • Saint Philip's Episcopal of Frisco Job Ministry • Southlake Focus Group (SFG) • St. Andrew UMC Sales Group with Dennis O’Hagan