Download - Don't Believe The Hype
Reality vs Theory
Talking vs Doing
What's a
USP?
“Buy this product, and you will get this
specific benefit” Rosser Reeves "Reality in Advertising" (1961)
claimbenefits
“Our open source product will bring you interop
Nirvana”
“Our unique open source offering realizes true
vendor independence”
benefits didn't always
effectuate(straight away)
So the last five years we've seen these type of market
propositions
Clients were left in limbo
NOiV bouwt mee aan de e-overheid
OSS representsa set of benefits
( you know those benefits used in usp's )
Typically OSS translates to
✔ slashing costs✔ availability of source code✔ vendor independence✔ flexibility✔ interoperability✔ community
These benefits do not always combine to a
universal truth!
open source isn't always about
✔ slashing costs✔ availability of source code✔ vendor independence✔ flexibility✔ interoperability✔ community
✔ slashing costs✔ availability of source code✔ vendor independence✔ flexibility✔ interoperability✔ community
NOiV bouwt mee aan de e-overheid
Who the heck is this guy?
... working at Ictivity because this company
embraces this philosophy on open source software
