How to DOUBLE your internet car sales
© Josh Gwin, MBAPresident, Redline Digital Consulting
About Josh• Previously Director of Marketing for the largest
automotive group in Louisiana – 13 stores. • Managed 21 websites and 11 Facebook pages
with over 40,022 total fans.• President, Redline Digital www.redlinehd.com • Automotive Digital Marketing Consultant• Contact me at [email protected]
Brands I’ve Worked With:
• Step 1: Learn where customers are clicking on YOUR website.
• Step 2: Improve your website = generate more leads
Tip #1: Heat Map Your Automotive Website
What would you change on this website?
• How: Grab customer’s attention with a pop-up lead form that offers incentive.
• This added 5+/month from each website. • Example on the next slide…
Tip #2: Incentivize Your Customers to
Come In.
Give customers an incentive to come in
Tip #3: Use a “one-page” finance
application• How we tripled our leads from finance applications.• Contact me at [email protected] for which one I
recommend.
You will triple your leads by switching to a “one-page” finance app.
• Give your customers a value on their trade….they submit their lead information to you!
• Second highest converting lead source.
Tip #4: Add a trade-in evaluation lead form
• In addition to Google, Yahoo, and Bing, there are over 50 additional sites that your business can appear.
• Most dealers aren’t listed correctly on these sites…you will miss customers you should be getting.
Tip #5: Make sure your dealership is listed on all
search sites.
What if your customers Can’t Find You?
Business listing that loses customers…
**No website, monthly specials or pictures.
Business listing that gets customers…
• Your dealership contact info should be everywhere customers look.
Tip #6: Add your dealership contact info to all your social media
graphics
• You can add finance apps, trade-in forms, and lead coupons on your Facebook page.
Tip #7: Get leads from social media
100+ leads in one month from Facebook
• This is one of the most cost-effective sources of leads you can get.
• Check out an example of an offer I did on the next slide.
Tip #8: Use Facebook Offers to Get Leads
• If you only try to sell customers, they will unsubscribe from your email list
Tip #9: Email Marketing – Make sure you offer your customers
something they want.
Give your customers a reason to open your email and submit a lead.
Contact:
Josh Gwin, MBAFounder, Redline Digital Consulting
[email protected] www.redlinehd.com
Questions?
Need assistance with this?
