![Page 1: E-commerce & E-marketing. 英语班级: 08 级 1B6 专 业:电子商务 小组成员:陶婷婷、徐琼洁、陈旸、 王宏、王懿韵、杨佳妮](https://reader031.vdocuments.pub/reader031/viewer/2022012303/56649e755503460f94b759c9/html5/thumbnails/1.jpg)
E-commerce E-commerce &&
E-marketingE-marketing
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英语班级: 08 级 1B6专 业:电子商务小组成员:陶婷婷、徐琼洁、陈旸、 王宏、王懿韵、杨佳妮
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Traditional Definition of E-commerceTraditional Definition of E-commerce
Business activities conducted using electronic commerce and eletronic business interchangeably.
利用因特网和万维网等技术实现电子数据传输所进行的商业活动。
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The New Definition
E-commerce=EC+TERM+SCM
EC: electronic commerce
TERM: technology enabled relationship
management
SCM: supply chain management
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Characteristics of E-commerceCharacteristics of E-commerce
Business-to-Business(B2B) Business-to-Consumer(B2C) Consumer-to-Consumer(C2C) Non-business EC
非商业机构间的电子商务 Intra-organizational EC
机构内部的电子商务
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The Advantages of E-commerceThe Advantages of E-commerce
Lower transaction
Larger purchases per transaction
Intergration into the business cycle
People can shop in different ways
Larger catalogs
AdvantagesAdvantagesAdvantagesAdvantages
Improved customer interactions
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Shopping on the Internet
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What can we buy online?
Here are some good bets: Books and CDs Airplane tickets and other travel arrangements Computers Groceries Medicine Stocks and mutual funds Anything you’d buy from a mail-order catalog
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Here are some Websites
china.alibaba.com www.taobao.com www.newegg.com.cn www.360buy.con www.amazon.cn www.dangdang.com
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E-marketing
Shopping on the Internet(online shop,Inter
-net shop,wetshop or online store) is the process consumers go through to purchase
products or services over the Internet.In conlusion,who wants to make businesses
sucessfully on the Internet,he needs E-mar
-keting.
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E-marketing
E-marketing,commonly known as an Internet marketing tool,refer to “how” businesses mar
-ket their services and products online.
网络营销,一般认为是互联网上销售工具,指的是商家如何在网上来推销他们的产品和服务。
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Electronic Market StrategyElectronic Market Strategy
Making decisions on sales and inventories.1
Making decisions on consumption.2
Making decisions on price.3
4 Promotion strategy.
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The principles of E-marketing
1.Know your customer
了解你的客户 2.Use multiple channels to interactive
customers
要利用多种渠道与客户互相交流 3.Personalize the customer experience
要使客户的经验成为个人专利 4.Optimize the value of every experience
要优化每个客户的价值
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The principles of E-marketing
5.Develop and maintain a global,customer
-centric e-business relationship
要开拓并保持全球的和以客户为中心的电子商务关系 6.Leverage and extend the ecosystem
要有效地调控和拓展生态系统 7.Cultivate an organizational culture based
on e-business excellence and innovation
要培育基于电子商务的优点和创新上的企业文化
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The EndThe End
谢谢观赏!