Early Stage Customer Development

Clemens Kemper

@ClemensKemperwww.startup-panda.com

Engaging with early adopters at home and in the US.

Confident Communication.

„Your Startup is a isn‘t a business.

It‘s a hobby!“

Why do customer development?

• Customer

• Problem

• Solution

• Market

• USP

• Channels ?Why do customer development?

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Hypotheses

Why do customer development?

Where we come from

Starting Over

All of Personality Development

Public Speaking

Customer:

US University Students who are digitally savvy and afraid of public speaking.

Starting Over

But how do you talk to them?

calling everybody

start reading

crowdsourcing human intelligence tasks

WTF?

• 10 customer calls within 2 hours

• Got 10 email addresses from early adopters

• was lied to in all interviews

Starting Over

Asking the right questions

Do you think it‘s a good idea?

Would you buy this in the future?

How much would you pay for this?“

Be aware!

• Early stage customer development is awkward!

• Everybody lies!

• Confuse to clarify

• Every feedback has a learning

Gordian Knot• Don‘t overcomplicate!

• sometimes the simplest solution is the best!

„The worst part is typing all this out on my phonw“

Vs.

Testing other stuff

Testing other stuff

therapist finder therapistfinder.com

resetyourmindtospeakingtogroups.com

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Testing other stuff

Testing other stuff

Testing other stuff

Testing other stuff

• Nick Soman

• Rob Fitzpatrick

• Justin Wilcox

Have fun!

• Steve Blank

• Ash Maurya

• Eric Ries

Check out these people

#awesome

Have fun!

Clemens Kemper

@ClemensKemper

www.startup-panda.com

Speakitt.com