Download - Ecommerce Brasil 2011 - Case Wine.com.br
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Anselmo EndlichAnselmo Endlich
Case Wine.com.br Case Wine.com.br Clientes de carne e ossoClientes de carne e osso
@anselmo_wine
Fórum E-commerce Brasil 2011
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_WWineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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““Todas as atividades de venda de bens ou Todas as atividades de venda de bens ou serviços diretamente aos consumidores finais serviços diretamente aos consumidores finais
são definidas como varejo.”são definidas como varejo.”Philip KotlerPhilip Kotler
Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Varejo lida com pessoasVarejo lida com pessoas
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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e-Pessoas?e-Pessoas?
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Não, Não, Consumidores!Consumidores!
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Terroir ComportamentalTerroir Comportamental
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O ambiente O ambiente
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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O ambiente altera o O ambiente altera o comportamentocomportamento
Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Pessoas assumem Pessoas assumem personagenspersonagens
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Todo mundo quer comprar coletivamente?Todo mundo quer comprar coletivamente?
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
ANTROPOLOGIA DO
CONSUMO
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Evento InesperadoEvento Inesperado
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Processo de Processo de CompraCompra
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
q20.000 rótulos de vinho disponíveis 20.000 rótulos de vinho disponíveis
no mercado brasileirono mercado brasileiro
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Energia Física x Energia PsíquicaEnergia Física x Energia Psíquica
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Energia FísicaEnergia Física
Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Energia PsíquicaEnergia Psíquica
Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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6/1/11Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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74% dos carrinhos tem mais de 1 produto74% dos carrinhos tem mais de 1 produto
Taxa de conversão de Taxa de conversão de 13% (Clientes) 13% (Clientes)
Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Entrega em 48hrsEntrega em 48hrs
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Long TailLong Tail
Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Not so LongNot so Long
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Imagine...Imagine...
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Se o Se o GizmodoGizmodo vendesse vendesse televisão?televisão?
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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RevistaRevista
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Vídeos Vídeos WW
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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6/1/11Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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PessoasPessoas
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Relação de confiançaconfiança
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Política bunda de foraPolítica bunda de fora
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JRquintãoJRquintão
““Rogério Salume,Rogério Salume,
Existe uma frase em minha terra natal, não sei se a existe em outras Existe uma frase em minha terra natal, não sei se a existe em outras regiões do nosso imenso país: regiões do nosso imenso país: “Tudo que é explicado, não fica “Tudo que é explicado, não fica complicado”.complicado”.
Se a maioria das empresas brasileiras agisse com idêntica Se a maioria das empresas brasileiras agisse com idêntica lisuralisura, , não não haveria necessidade de existir os órgãos destinados a defender os haveria necessidade de existir os órgãos destinados a defender os consumidores.consumidores.
Abraços”Abraços”
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Case ClubeCase ClubeWW
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Taxa de Taxa de re-comprare-compra de 49,71% de 49,71%
Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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ProjeçãoProjeção
Faturamento anual de Faturamento anual de meio bilhão meio bilhão em 2016em 2016
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Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011
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Está por vir...Está por vir...
Anselmo EndlichAnselmo Endlich@anselmo_@anselmo_wwineine
Fórum E-commerce Brasil 2011Fórum E-commerce Brasil 2011