Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• Ethnography becomes important by competitive necessity.

• More qualitative Description needs.

• Corporation needs innovation thinkings and impacts.

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• New relationship between supplier and consumer ---being a observer

• Wider range ,wider targets ,wider usage.

• Having a human-centered combination and conclusion .

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• New method research builds a new connection to consumer , making the process more efficient .

• Interaction. (transpositonal consideration)

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• Competition forced to open a new business ecosystem

• Business Future Tendency.

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• Interpretation update : Adding cultural ,belief ,behavior into the factors.

• Ethnographic study open a another way for better business decision making.