Download - eTravel 2011 - Bruno van de Laar - Zoover
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“Flash sales als opkomend afzetkanaal in de
reisbranche”
Bruno van de LaarZoover
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Daily deal vs Flash Sales
Source: Harvard
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Flash Sales
•Invitation shopping experience
•Powerful marketing vehicle
•On-demand distribution channel
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Waarom werkt het?
• Low-cost marketing
• Drive incremental business
• Reduce lastminute discounting
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Nederland
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Global Players in TravelLiving Social Escapes26 Mio
Jetsetter2,3 Mio (50% inkomen > $100k)
Vente-Privee12,5 mio (Europa)
Groupon Getaways (sinds 1 juni 2011)54 Mio
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Snelst groeiende bedrijf ooit
• 54 miljoen leden•Meer dan 17 miljoen groupons verkocht•Meer dan 750 miljoen dollar korting•Meer dan 1 miljard dollar de komende 12 maanden
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Waarom gebruiken consumenten Groupon?
“Local”
“Only well-respected/well reviewed deals”
“Unique experiences”
“Simple and easy-to-use website”
“Active customer support”
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Source: Harvard
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Groupon Getaways
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Source: Harvard
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Jetsetter
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Global Players
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Nederland
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Zoover Superdeal•Minimale zooverscore 7,0
•Minimale korting 30%
•Alleen ANVR /SGR touroperators
•Bevestiging & factuur direct van de TO
•Package deals
•Middellandse Zee en Stedentrips
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Source: Harvard
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Cijfers
21/4/2011
23/4/2011
25/4/2011
27/4/2011
29/4/2011
1/5/2011
3/5/2011
5/5/2011
7/5/2011
9/5/2011
11/5/2011
13/5/2011
15/5/2011
17/5/2011
19/5/2011
21/5/2011
23/5/2011
25/5/2011
27/5/2011
29/5/2011
31/5/2011
Members
Series1
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Cijfers• Gem Reissom € 680,-
• Omzet per dag , enkele duizenden euro’s
• Conversie tussen 0,1% en 0,5%
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Waarom Zoover?