EVERYONE IS A DESIGNER
Whether You Like it or Not
I can’t do this all by myself.
Visual designerInteraction designerFront-end engineerTeacher
1. Background
1. Background2. Thesis
1. Background2. Thesis3. Lean UX at Hudl
Make better products by making everyone a design teammate.
1. BACKGROUND
Have you ever thought about how many people actually influence your designs?
OBVIOUS
Designers
OBVIOUS
Designers
Developers
OBVIOUS
Designers
Developers
Product Managers
OBVIOUS
Designers
Developers
Product Managers
Executives
OBVIOUS
Designers
Developers
Product Managers
Executives
Quality Assurance
OBVIOUS
Designers
Developers
Product Managers
Executives
Quality Assurance
OBVIOUS
LESS OBVIOUS
Legal
LESS OBVIOUS
Legal
Sales & Marketing
LESS OBVIOUS
Legal
Sales & Marketing
Spouses
LESS OBVIOUS
Legal
Sales & Marketing
Spouses
Customer Service
LESS OBVIOUS
Legal
Sales & Marketing
Spouses
Customer Service
Loud Customers
LESS OBVIOUS
Legal
Sales & Marketing
Spouses
Customer Service
Loud Customers
LESS OBVIOUS
How many are aware of their impactimpact on design?
Design & UX are so hot right now.
Design is suddenly important
Design is suddenly important
Anyone can design
Get ready for a reality check.
2. THESIS
EVERYONE IS A DESIGNER
Clearly, not everyone is a good designer.
Executives “swoop and poop.”
Developersdefend theirdatabase.
PMs demandmore, faster.
http://insideintercom.io/an-interview-with-andy-budd/
Junior designers brag on Dribbble.
They’re all dramatically affecting your team’s designs.
Whether you like it or not...
EVERYONE MUST DESIGN
3. LEAN UX AT HUDL
LEAN UX AT HUDL
Outcomes Over Outputs
LEAN UX AT HUDL
Outcomes Over Outputs
Always Be Researching
LEAN UX AT HUDL
Outcomes Over Outputs
Always Be Researching
JIT Collaboration
LEAN UX AT HUDL
Outcomes Over Outputs
Always Be Researching
JIT Collaboration
Living Style Guides
LEAN UX AT HUDL
Outcomes Over Outputs
JAKE QA
Always Be Researching
JOHN PMSAM QA
TOM SUPPORT
MATT BIZDEV
JIT Collaboration
Living Style Guides
FLICKR PHOTO CREDIT SLACKPICS
ANDY DESIGN
EVERYONE IS A DESIGNER
Thanks,@noluckmurphy
SOURCES
BOOKSLean UX, Jeff Gotthelf
The User Experience Team of One, Leah Buley
INTERMIST“Why Everybody is a Designer,” Everett McKay uxdesignedge.com/2010/03/why-everybody-is-a-designer/
“Everyone is a Designer,” Tyler Dow tylerdow.com/everyone-is-a-designer/
“Don’t be a Gatekeeper,” Julie Zhou medium.com/the-year-of-the-looking-glass/5c48db173662
INTERMIST“Rising Above the Shark-Infested Waters of Design,” Julie Zhou medium.com/the-year-of-the-looking-glass/2c55d9c73193
“The Dribbblisation of Design,” Paul Adams insideintercom.io/the-dribbblisation-of-design/
“An Interview with Andy Budd,” Des Traynor insideintercom.io/an-interview-with-andy-budd/
INTERMIST“Adam Connor Design Studio,” Sean Carmichael uie.com/brainsparks/2013/08/29/adam-connor-design-studio/
