Facebook.com Business Model Strip
Rapidly Document, Analyze, Prototype, and Design Business Model Engines for CUSTOMER GROWTH HACKING
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BUSINESS MODEL REVENUE MODEL
Business Model (Strip): Customer Growth Engine Job To Get Done (JTGD)
Ad-‐ Model Facebook.com • Founded: 2004
• Tagline/Value ProposiNon:
“Move fast with stable infrastructure” • Industry/Product: Social
Networking • CompeNtors: Twi;er; LinkedIn; Google+; Yelp Zynga; Groupon; ...
Facebook.com q Give people the power to
share and make the world more open and connected
q Sustainably make profit Business Model Engine (Blue Ocean Strategy): Low Cost & High Quality
Users (Social Networkers) q Share ideas especially
photos and videos (links)
AdverNsers q Obtain exposure to targeted
users
Developers q Provide plaYorm and tools
(API) for developing apps
Facebook.com (Social Network:
MulP-‐sided PlaRorm)
AdverNsers
Users Developers
