Download - Fandom Isn't Random with Andrew Thomas, SDL

SDL Proprietary and Confidential


Fandom Isn’t Random

The Secret Behind a Great Cult Following Andrew Thomas, Director of Product Marketing for SDL Documentation

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Allow me to introduce myself ○  Born and raised in Alabama ○  Love poetry, politics, and

parenting ○  Spend way too much time

consuming media ○  Product Marketing Director for

SDL LiveContent ○  HUGE NERD ○  Let’s connect: @work_ajt

Here are some of my fandoms

Dynamic Leaders

Images by Mike Mitchell

Highlight your personality

Inspire with vision

Educate your base

Engaged Audience

Be quotable

Image by Kyle Cassidy

Talk directly to your fans

Invite participation

Inclusive Exclusivity

Start a club

Develop unique visuals

Images by Willtron

Speak a secret language

Image by Hack The Menu

Meme Mashups

Listen and Learn

Image by dnbpanda

Know your FanVenn™

Leverage compatible fandoms

Engage other fandoms

Content is Queen

What makes a Queen?

Powerful

What makes a Queen?

What makes a Queen?

Versatile

What makes a Queen?

What makes a Queen?

Image by Saint Hoax

What kind of Queen is your content?

Royal Requirements

Image by IMadeThisVinyl

Embrace Structure

Make it Modular

Commercial by Volkswagen

Multi, Multi, Multi

Media

Image by Chris Jordan

Multi, Multi, Multi

Channel

Commercial by Coca-Cola

Multi, Multi, Multi

Language

Share Everywhere!

Image by Graffiti Life

Tag it!

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Your Brand

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Download - Fandom Isn't Random with Andrew Thomas, SDL

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